GST 2.0: Turning Tax Reductions into Everyday Relief
Chief Minister Chandrababu Naidu chaired a video conference from his camp office with a cabinet sub-committee to review GST 2.0 and chart a strategy that makes its advantages visible to households. The emphasis was on clarity: how do the tax cuts translate into real savings for everyday purchases and services? The CM urged senior officials and the Chief Secretary to design a communication plan that highlights tangible benefits across sectors, backed by clear, accessible information rather than abstract numbers.
A district-wide outreach plan: One District One Product and MSMEs
A cornerstone of the campaign is the One District One Product (ODOP) approach, aimed at promoting local manufacturing through a network of MSMEs. Officials will showcase products and savings at around 850 district and mandal centers, with promotions that explain how GST 2.0 lowers duties and simplifies compliance for small producers. This hands-on approach helps citizens connect state policy with the products they buy and the jobs that residents rely on.
Promoting farmers and agri-tech
To ensure farmers feel the benefits, the administration plans tractor rallies and machinery demonstrations that illustrate how GST 2.0 can reduce the cost of essential equipment and inputs. By bringing demonstrations to the field, the government aims to demonstrate practical savings, from procurement to maintenance, and to encourage farmers to invest in productivity-enhancing technology.
Price awareness in popular services
Another focal point is consumer-facing services such as beauty salons, yoga centers, and gyms. The campaign will highlight price relief and price stability under GST 2.0, helping households see that the tax reform can lower recurring expenses and make wellness and personal care more affordable. Clear messaging about the price difference will support informed consumer choices across urban and rural areas alike.
Productive campaigns and hoardings
To spread the message far and wide, the government will deploy hoardings and district-level campaigns that explain GST 2.0 in simple terms. Promotional materials will be placed at district and mandal centers and other public hubs to ensure consistent messaging about how tax reforms affect everyday prices, purchases, and consumer protections.
Education and youth engagement
The outreach plan includes a broad educational push: 65,000 programs across themed activities, running through October 19. As part of this effort, students will participate in essay writing and painting competitions across the state’s education network—7,000 high schools and 4,000 junior colleges. These competitions aim to cultivate a basic understanding of GST 2.0 among the next generation, while fostering civic engagement and awareness about how public policy impacts daily life.
Insurance and GST-free items
Campaigns will also emphasize that certain life and health insurance products remain GST-free, helping citizens recognize added value in protection schemes while reinforcing the broader social safety net that GST 2.0 supports through more affordable, accessible coverage.
Electronics and domestic products
With electronics and other consumer goods, the campaign seeks to explain price trends and the benefits of GST 2.0 to everyday shoppers. District and mandal centers—about 850 locations—will host programs detailing how GST reforms influence costs and availability, along with exhibitions that showcase domestically produced goods and promote local entrepreneurship as a pillar of the state economy.
Timeline and finale
The government has scheduled a comprehensive push that culminates on October 19 with district-level shopping festivals, cultural programs, and Diwali celebrations. The drive is slated to run through October 18, followed by festive events designed to translate GST 2.0 gains into joyful, measurable outcomes for households across Andhra Pradesh.
