HMS Unveils Singray G2 at the Augmented Enterprise Summit in Dallas
The Japanese tech company HMS took the stage at the Augmented Enterprise Summit in Dallas to introduce its latest enterprise-focused augmented reality device: the Singray G2. marketed exclusively to business customers, the new AR glasses are positioned as a practical tool for workers in manufacturing, construction, logistics, 3D design and other industrial environments. HMS frames the Singray G2 as a credible competitor to Microsoft HoloLens 2, aiming to win teams that value seamless IT integration, field-ready reliability, and real time on-site guidance.
What is the Singray G2?
HMS describes the Singray G2 as a purpose-built, enterprise-grade AR headset designed to blend smoothly with existing workflows. The company emphasizes comfort for long shifts, ruggedness for demanding work sites, and a software stack focused on deployment, security, and interoperability with enterprise software. The device is marketed as a tool that augments human work without requiring teams to abandon familiar processes or IT policies.
Design and Usability
Designed with a balance of weight, ergonomics, and stability, the Singray G2 is built for all-day wear on busy shop floors and job sites. HMS highlights a compact form factor that fits under protective gear and offers adjustable fittings to accommodate various users. The glasses are intended to support hands-free operation, with intuitive gesture and voice controls designed for noisy environments where keyboards are impractical.
Software, Security and Ecosystem
On the software side, HMS points to enterprise-grade management tools, secure provisioning, and remote software updates. The Singray G2 is said to integrate with common enterprise platforms and APIs, enabling overlays to connect with ERP, PLM, and logistics systems. The company pitches the device as a platform-friendly tool that can host field-guided workflows, remote assistance, and digital-twin scenarios for design reviews and maintenance planning.
Display, Vision and Interaction
HMS asserts that the Singray G2 delivers clear pass-through visuals and reliable daylight readability, with color accuracy suitable for precise inspection tasks. The device is designed to offer a natural user experience, enabling technicians to view overlays, measurements, and step-by-step instructions while keeping their hands free for the job at hand.
Competition with HoloLens 2
In Dallas, HMS positioned the Singray G2 as a strong alternative to HoloLens 2, emphasizing easier deployment, better compatibility with corporate IT policies, and a focus on manufacturing, construction, and logistics workflows. While no pricing or release window was disclosed during the event, HMS signaled that total cost of ownership and long-term support will be competitive factors for buyers weighing the choice between these enterprise AR solutions.
Industry Use Cases
The Singray G2 is pitched for diverse industrial scenarios. On the factory floor, technicians can overlay assembly guidance onto real components, helping reduce error rates and shorten training cycles. On construction sites, engineers could compare digital twins with physical progress, while field crews can receive remote help and live data overlays to accelerate inspections. In logistics and warehousing, hands-free access to routing, inventory checks, and real-time updates could streamline operations without interrupting workflows. Designers and engineers may also review 3D models in situ, accelerating prototyping and validation tasks.
What Comes Next
HMS did not reveal a price or concrete release timetable at the Dallas summit. Industry watchers will await further updates on availability, pricing tiers, security features, and integration details with existing enterprise ecosystems. If the Singray G2 fulfills its promise, it could contribute to a broader shift toward practical, service-oriented AR glasses that support real-world business tasks rather than stand-alone consumer experiments.
