The Viral Resurgence of Kiliye Kiliye
One of the most unexpected comebacks in recent Malayalam cinema is that of the classic song Kiliye Kiliye from the 1983 film Aa Rathri. Originally composed by the legendary Ilaiyaraaja and sung by S. Janaki, this song has recently taken the internet by storm due to its inclusion in the newly released film Lokah-Chapter 1. The DJ remix version used in this film has garnered widespread attention and brought the original song back into the limelight.
How the DJ Remix Sparked a Revival
Just a month after the release of Lokah-Chapter 1, the DJ remix version of Kiliye Kiliye has seen exponential growth in viewership and engagement. The remix, produced by DJ Shekhar, has not only captured the admiration of local audiences but has also resonated with listeners from various backgrounds, transcending the usual language barriers. The song has become a staple on social media platforms like Instagram Reels and YouTube Shorts, further pushing its popularity.
The Power of Social Media
The rapid spread of this song across multiple platforms has led to a surge in interest in the original version as well. Viewership for the original song on YouTube has skyrocketed to nearly 15 million views, a testament to the nostalgia and emotional connection many have with this classic. Viewers from different states and even international fans have picked up on the song, commenting in a variety of languages including Malayalam, English, Hindi, Tamil, and Telugu.
Breaking Language Barriers
One notable reaction encapsulated the song’s universal appeal: “Understanding is zero, the vibe is 100%”. Comments like these indicate that even for those who don’t fully understand the lyrics, the emotional resonance of the music captures hearts. This phenomenon illustrates the ability of music to transcend cultural and linguistic boundaries, making it accessible to a diverse audience.
A New Audience for Old Classics
This revival is not just a one-off occurrence; it highlights a growing trend in the industry where older songs are being reintroduced to newer audiences through films. The resurgence of Kiliye Kiliye has also benefited another classic song from Aa Rathri, showcasing the potential for older Malayalam film music to gain new life when paired with modern cinematic releases.
Conclusion
The journey of Kiliye Kiliye from its initial release to its current viral status showcases the timeless quality of good music and the powerful influence of modern media. As old classics like this continue to resurface, they not only entertain but also connect generations, proving that great art knows no bounds. If you haven’t yet experienced this musical revival, now is the perfect time to explore both the original and the remix, and join the wave of appreciation for this exquisite piece of Malayalam cinema history.
