NOVA Entertainment Launches Suite of Apps on Apple TV
NOVA Entertainment has taken a significant step in enhancing audio streaming accessibility by launching its complete suite of apps on Apple TV. This move underscores the network’s unwavering commitment to innovation and making content available across various platforms.
Access to NOVA’s Streaming Stations
With the introduction of the new apps—NOVA TV Player, Smooth TV Player, FIVEAA TV Player, and Star 104.5 TV Player—listeners can enjoy a broad spectrum of NOVA’s owned and partner streaming stations right from their living rooms. This launch follows the successful rollout of NOVA’s apps on Google TV and Android TV back in April, making NOVA the only commercial radio network in Australia to have dedicated apps across multiple Smart TV platforms.
Why the Launch Matters
According to NOVA Entertainment’s director of digital strategy, capabilities, and data, Michelle Golding, the focus has been on making content available on all devices that listeners expect. With about 80% of Australians now owning a Smart TV and the fact that 82% of music streaming occurs at home via smart speakers and connected TVs, this expansion into Apple TV represents a significant advantage for both audiences and advertisers looking to reach engaged listeners at home.
Enhanced User Experience and Features
This launch is not just about availability; NOVA Entertainment collaborated closely with Apple to ensure that each app is optimized for the platform. This means a seamless integration with Apple TV’s interface, allowing users to navigate easily between their favorite stations without hassle.
A Strategic Move into Connected TV Market
NOVA’s decision to branch out into connected TVs is part of a broader strategy aimed at expanding distribution channels and enhancing opportunities for audiences to tune into their favorite programs. This approach reflects a growing trend among media companies to invest in digital innovation, especially in the rapidly evolving connected TV market.
Opportunities for Advertisers
For advertisers, NOVA’s presence on Apple TV opens up new avenues to reach targeted demographics. With listeners now able to select anything from Nova Jamz to talkSPORT from the comfort of their homes, advertisers can engage with highly interactive and attentive audiences. The move is a win-win, creating more opportunities for advertisers to connect with listeners while enhancing the overall listening experience.
Conclusion
NOVA Entertainment’s launch of its suite of apps on Apple TV marks a significant milestone in its ongoing digital strategy. By providing listeners with more choices and flexibility in how they consume audio content, NOVA is setting a new standard in the Australian radio industry. As the potential for smart devices continues to grow, NOVA’s commitment to innovation ensures that it remains at the forefront of audio entertainment.
