Malaysia Tourism Festival 2025: Bridging Cultures in Manila
The Embassy of Malaysia in Manila, through its Tourism Malaysia Office, has proudly hosted the Malaysia Tourism, Arts, Culture, and Food Festival 2025. This exciting event took place at the Concourse, Level 2, One Ayala, from September 12 to 13, 2025, and marked the official launch of the Visit Malaysia 2026 campaign. Designed to enhance bilateral ties between Malaysia and the Philippines, this festival aims to raise awareness about Malaysia as a vibrant travel destination.
Celebrating Cultural Diversity
The festival showcased a wide range of captivating traditional performances, highlighting the rich cultural tapestry of Malaysia. One of the standout features was a breathtaking Kebaya Nyonya fashion showcase led by the esteemed Dr. Kenny Loh, an award-winning heritage designer and cultural advocate. Attendees were treated to a visual feast of intricate designs and vibrant colors that demonstrated Malaysia’s unique fusion of cultures.
A Culinary Delight
Foodies at the festival indulged in a memorable culinary experience curated by celebrity chef Dato’ Chef Ismail Ahmad. The festival offered a taste of Malaysia’s diverse gastronomy, showcasing dishes that reflect the country’s multicultural heritage. With Malaysian cuisine known for its rich flavors and innovative combinations, guests had the opportunity to sample a variety of dishes, from savory meals to delectable desserts.
Exclusive Travel Deals and Future Prospects
In addition to cultural and culinary experiences, visitors enjoyed exclusive travel deals offered by participating airlines and travel agencies. This is particularly significant as Malaysia anticipates welcoming 43 million international arrivals in 2025, with a target of reaching 47 million during the Visit Malaysia Year 2026.
Growing Tourism Ties
Statistics show a promising trend, with 349,012 Filipinos</strong visiting Malaysia from January to July this year, marking an impressive 8.7% increase compared to the same period in 2024. This growing interest highlights the potential for stronger tourism ties between the two countries.
Enhancing Connectivity
As the Philippines prepares for its ASEAN chairmanship in 2026, connectivity between the two nations is poised to improve further. AirAsia is set to launch direct flights between Cebu and Kuala Lumpur, which is expected to facilitate two-way tourism. This new route, particularly beneficial for travelers from the southern regions of the Philippines, will enhance access to Malaysia’s stunning landscapes and rich cultural experiences.
Conclusion
The Malaysia Tourism, Arts, Culture, and Food Festival 2025 serves as a significant platform for fostering cultural appreciation and strengthening people-to-people connections. By promoting Malaysian tourism and culture in Manila, the embassy not only celebrates Malaysia’s rich heritage but also aims to inspire a new generation of travelers to explore the vibrant landscapes and culinary delights that await them in Malaysia. As the Visit Malaysia 2026 campaign unfolds, there’s an exciting journey ahead for both Malaysia and the Philippines in enhancing mutual tourism growth.
