Introduction to the Battle
The Nordic outdoors are synonymous with adventure and practicality. As many Norwegians prepare for hiking trips with essentials like Kvikk Lunsj and foldable cups, a significant legal battle is unfolding behind the scenes. Two notable Nordic brands are now at the center of a heated copyright dispute: the Swedish outdoor equipment manufacturer Wildo and the Norwegian clothing and gear brand Stormberg.
The Claims from Wildo
Founded in Borås, Sweden in 1978, Wildo is well-known for its innovative approach to outdoor products, particularly its foldable cup, the “Fold-a-Cup.” According to a legal filing reported by Expressen, Wildo alleges that Stormberg has infringed on its copyright by producing a similar product they call the “foldable cup.” Wildo claims that the design features a unique overall impression with distinctive characteristics and that Stormberg’s version mimics it closely enough to be deemed a deliberate copy.
Legal Demands
In the court documents viewed by Dagbladet, Wildo seeks a comprehensive ban on Stormberg’s ability to import, manufacture, market, and sell their version of the cup. The company demands not only that this ban be enacted but also that Stormberg be subjected to a running penalty fee of one million Swedish kronor. Furthermore, Wildo requests the recall and destruction of all cups currently in stores or warehouses.
Stormberg’s Response
Stormberg, established in Kristiansand, Norway in 1998, is known for its outdoor and recreational apparel. The company firmly denies Wildo’s accusations, asserting that their product was developed independently and sufficiently differs from the Fold-a-Cup. They point out specific aspects of their cup design that they believe set it apart:
- Their cup has a more rounded shape than the original.
- The handle is larger and features a unique pattern.
- It is made from thermoplastic elastomer rather than bioplast.
- The Stormberg logo is displayed underneath, contrasting with the Fold-a-Cup branding.
Stormberg’s Legal Standing
Representatives from Stormberg, including Eva Lise Dahl, who oversees sustainability and communications for the brand, expressed surprise at Wildo’s claims, emphasizing their right to sell their products. Dahl stated, “We are glad that our competitor’s claims are now subject to legal scrutiny, as we believe we have the right to sell our product without interference.” Stormberg also raised concerns regarding the originality of Wildo’s design, suggesting that the functionality of the product limits its copyright protections.
Context of the Dispute
Interestingly, this legal confrontation between Stormberg and Wildo is not an isolated case. Earlier in July, the well-known furniture giant Ikea filed a lawsuit against Biltema, claiming copyright infringement over two of their popular products: the IKEA PS 2002 watering can and the FÖRSIKTIG stool. In Ikea’s case, they called Biltema’s products “obvious copies” and demanded similar legal action to prevent production and sales of those items.
Conclusion
The outcome of the copyright dispute between Wildo and Stormberg could set a significant precedent for intellectual property rights in the Nordic outdoor market. As both companies prepare for a drawn-out legal process, consumers and competitors alike will be watching closely to see how this conflict unfolds. Whether Stormberg’s defense holds up in court or Wildo’s claims are validated, the implications for the Nordic outdoor industry could be profound.
