Portside fishmonger makes waves at Prahran Market
A new wave of seafood excellence has arrived at Melbourne’s Prahran Market, where Portside fishmonger has opened its doors alongside a longtime market favorite, the G.McBean Family Butcher. The collaboration — a modern seafood counter sharing the bustling market with a trusted meat specialist — marks a welcome evolution for shoppers who crave both top-tier seafood and premium dry-aged steaks in one convenient location.
A legacy you can trust: G.McBean Family Butcher
While Portside brings the ocean’s bounty, the shop next door carries a storied tradition. Formerly known as Gary’s Meats, the G.McBean Family Butcher has served Prahran Market customers for more than four decades. Managed by Gary McBean and his family, this butcher offers an impressive range—from dry-aged steaks to classic cuts and new-season favorites. The presence of a veteran butcher alongside Portside creates a market that blends heritage with modern seafood offerings, giving shoppers consistency and confidence with every purchase.
What Portside adds to the market
Portside lands at Prahran Market with a simple philosophy: fresh, sustainable seafood sourced locally and prepared for busy Melburnians. Expect a curated selection of fish and shellfish, daily specials that highlight seasonal catches, and knowledgeable staff who can guide you to the right fillet for pan-searing, grilling, or poaching. The stall prioritizes responsible fishing practices and transparent sourcing, so customers can enjoy ocean-to-plate freshness with peace of mind.
Key offerings you’ll notice
- Whole, filleted, and portioned seafood selections
- Daily specials featuring seasonal catches and regional varieties
- Shellfish and crustaceans at market-competitive prices
- Marinades and ready-to-cook options for quick weeknight meals
Why shoppers love Prahran Market for seafood
Portside’s arrival is timely for Prahran Market’s food-loving audience. The market is known for its vibrant mix of specialists who provide high-quality meats, bakery goods, fresh produce, and prepared foods. With Portside in the lineup, seafood lovers can pair a perfect fillet with a dry-aged steak from the adjacent butcher, turning a routine shop into a complete culinary trip. The cross-merchandising potential benefits both sides of the stall layout, encouraging repeat visits and new meal ideas.
Shopping tips for a successful visit
To get the most from your Prahran Market trip, consider the following:
- Plan meals around what’s fresh; ask Portside staff for recommendations on how to cook seasonal catches.
- Talk to the G.McBean team about dry-aging options and the best cuts for your preferred cooking method.
- Combine seafood purchases with complementary sides from other market stalls for a complete feast.
- Bring reusable bags and check for daily specials to maximize value without sacrificing quality.
A market for today and tomorrow
Morning markets are about more than just food; they’re about community, education, and sustainable choices. Portside and G.McBean aren’t just selling products — they’re inviting shoppers to participate in a culture of care for the land and sea. The new arrangement at Prahran Market supports local fishermen and regional producers while providing customers with a reliable one-stop experience for both seafood and premium meat products.
In a word
Portside’s opening at Prahran Market positions it as a go-to stop for fresh seafood, complemented by the enduring quality of the G.McBean Family Butcher. It’s a pairing that speaks to modern shoppers who demand convenience without compromising on taste, texture, or integrity. Whether you’re a seafood aficionado or a steak lover, the market’s new lineup is designed to inspire easy, delicious meals for the week ahead.
