Strategic partnership strengthens coatings supply across Central and Eastern Europe
BASF and OQEMA have announced a distribution partnership aimed at selected Central and Eastern European countries. The collaboration centers on polymer dispersions used in construction and architectural coatings, as well as additives for paints and coatings. By combining BASF’s extensive portfolio of polymer solutions with OQEMA’s robust regional distribution network, the two companies aim to enhance product availability, shorten lead times, and support customers across the region with innovative coatings technologies.
What this means for customers in the region
Contractors, manufacturers, and formulators in construction and architectural sectors stand to benefit from a more reliable supply chain and access to BASF’s high-performance dispersions alongside a curated set of additives from BASF. OQEMA’s regional footprint, logistics capabilities, and customer service focus are expected to help ensure timely delivery and localized support in markets that demand fast, responsive service. The partnership is designed to help customers achieve better color accuracy, durability, and weather resistance in their coatings while simplifying procurement of complementary chemistries from a single distributor channel.
Key product areas
The distribution covers polymer dispersions utilized in concrete, paints, coatings, and architectural finishes, alongside a range of additives that improve gloss, viscosity, drying times, UV resistance, and overall film performance. These product areas are critical for builders and paint formulators as climate and regulatory demands become more stringent in the region.
Regional impact and market strategy
The Central and Eastern European markets are characterized by diverse end-use segments, including residential and commercial construction, renovation projects, and decorative coatings for interior and exterior applications. The BASF-OQEMA alliance targets these segments with localized technical support, regulatory compliance assistance, and supply chain resilience. The partnership aligns with broader industry trends toward sustainable coatings solutions, longer service life, and reduced environmental impact, leveraging BASF’s research capabilities and OQEMA’s on-the-ground market insights.
Collaborative advantages and future outlook
For BASF, working with OQEMA expands the reach of its polymer dispersions and additive technologies beyond existing networks, enabling closer collaboration with formulators and manufacturers in the region. For OQEMA, the alliance enhances its portfolio with BASF’s proven formulations and performance chemistries, reinforcing its standing as a trusted regional distributor. Together, the companies expect to advance training, technical support, and co-development opportunities that help customers optimize formulations for a range of climate zones and building codes.
What customers should do next
Customers interested in the BASF–OQEMA distribution program should contact their local OQEMA representatives or BASF regional offices to learn about product availability, technical specifications, and pricing. Clients can expect a streamlined procurement experience, access to application advice, and support for regulatory and sustainability requirements, including the pursuit of better-formulated coatings with lower environmental impact.
Conclusion
The BASF and OQEMA distribution partnership marks a strategic move to bolster the coatings supply chain across Central and Eastern Europe. By combining BASF’s advanced polymer dispersions and additive solutions with OQEMA’s regional distribution strengths, the alliance aims to deliver reliable access to high-performance coatings ingredients, empowering local industries to meet growing demand for durable, aesthetically appealing, and sustainable finishes.
