Singapore‑based Collaboration Sparks the 2025 Dual Hero Project
Borneo Motors Singapore, the authorized distributor for Toyota in Singapore, has unveiled the 2025 edition of the Dual Hero Project, a flagship initiative designed to blend sport, education, and community service. This year’s edition brings together a diverse lineup of talents, including elite athletes and upcoming students from Lasalle College of the Arts, to foster mentorship, social responsibility, and athletic inspiration across Singapore.
What is the Dual Hero Project?
The Dual Hero Project is a collaborative platform that pairs high-achieving athletes with young leaders from local institutions. The goal is simple: create opportunities for athletes to share expertise on discipline, resilience, and teamwork while enabling students to apply these lessons in real‑world projects that benefit the community. The 2025 edition expands on last year’s model by introducing structured workshops, cross‑sector partnerships, and a renewed focus on youth mentorship in sport and arts education.
Key Partners and Participants
Global Team Toyota Athlete Toh Wei Soong lends his experience as a world‑class swimmer and role model for perseverance, helping to guide participants through goal setting, training ethics, and personal branding. Lasalle College of the Arts joins as a hub for creative collaboration, offering students avenues to design outreach campaigns, promotional content, and community workshops that leverage both athletic discipline and artistic expression. Additional partners from Singapore’s corporate and nonprofit sectors contribute mentoring, funding, and venue support, ensuring a broad reach within the local community.
Objectives for 2025
- Promote health, fitness, and well‑being through accessible sporting activities for youth and families.
- Provide mentorship opportunities linking athletes with students to develop leadership and communication skills.
- Encourage sustainable community service projects that showcase teamwork across demographics and disciplines.
What Participants Will Do
Participants will engage in a mix of hands‑on experiences: coaching clinics led by athletes, creative campaign workshops at Lasalle College, and community service drives aligned with Toyota’s values of safety, reliability, and continuous improvement. The multidisciplinary approach helps participants see how discipline from sport translates into excellence in academics, the arts, and civic engagement.
Impact on the Community
By uniting athletes, designers, and students under a shared mission, the Dual Hero Project 2025 aims to enhance health literacy, cultivate creative expression, and strengthen social bonds within neighborhoods. Borneo Motors Singapore emphasizes accessible participation, with activities designed for families and youths across Singapore, regardless of prior experience with sport or arts. The initiative also serves as a platform to highlight corporate social responsibility efforts in a practical, learn‑by‑doing format.
Looking Ahead
As Toyota’s official partner in Singapore, Borneo Motors is committed to continuous collaboration that mirrors the brand’s global philosophy of mobility with purpose. The Dual Hero Project 2025 will unfold across scheduled community events, workshops, and public showcases, inviting new participants and supporters to join in creating lasting, positive impact. Attendees can expect updates on event dates, venue details, and registration information through Borneo Motors Singapore’s official channels in the coming weeks.
Why It Matters
Initiatives like the Dual Hero Project demonstrate how corporate leadership can nurture future leaders by combining sport, art, and community service. When athletes and students work together, they build confidence, broaden perspectives, and demonstrate practical ways to give back to society. This year’s edition signals a growing trend in Singapore for collaborative, impact‑driven programs that are both inclusive and aspirational.
