UN, PCW, and SM Cares Launch 18-Day Campaign to End Violence Against Women
The United Nations in the Philippines, in partnership with the Philippine Commission on Women (PCW) and SM Cares, officially kicked off an 18‑day campaign aimed at ending violence against women (VAW). The campaign, anchored by the illumination of select shopping malls nationwide, seeks to raise awareness, mobilize communities, and press for stronger policy actions to safeguard women and girls from gender-based violence. This year’s initiative carries forward the momentum from past campaigns, underscoring the urgent need to translate public concern into concrete protection and support mechanisms for survivors.
According to the 2022 Philippine National Demographic and Health Survey, 18% of Filipino women have experienced gender-based violence at some point in their lives, a statistic that underscores the scale of the challenge. Paired with reporting gaps and social stigma, many survivors remain unseen. The illumination events serve a dual purpose: they rekindle public conversation around VAW and symbolize a bright, hopeful path forward where communities stand in solidarity with those affected.
Message from Leads and Partners
In remarks highlighting the cross-sectoral nature of the fight against VAW, United Nations Philippines Resident Coordinator Arnaud Peral emphasized intensified joint efforts to advocate ending violence against women and girls. He noted that progress requires not only law and policy reforms but also sustained cultural change—where respect, accountability, and safety are non-negotiable in every sphere of daily life.
PCW, as the government’s lead agency on women’s rights and gender equality, reiterated its commitment to implementing practical protections for survivors, improving access to essential services, and ensuring that women’s voices are central in policy discussions. SM Cares highlighted the role of the private sector in shaping safe public spaces and supporting survivors through corporate programs, community outreach, and inclusive workplace practices. The collaboration demonstrates how public, private, and international partners can align toward a shared objective: a society where violence against women is no longer tolerated.
How the Campaign Reaches People
The campaign leverages high-visibility mall illuminations that are accessible to urban and provincial residents alike. These installations are complemented by community dialogues, school-based programs, and social media campaigns designed to reach diverse audiences—from young people to older generations. By placing VAW at the center of public conversation in familiar spaces, organizers hope to normalize reporting, reduce stigma, and encourage men and boys to participate as allies in prevention efforts.
Beyond awareness, the initiative places emphasis on practical support systems. Partners are coordinating with local authorities and NGOs to ensure survivors know where to seek help, understand their rights, and access medical, legal, and psychosocial services. The campaign also spotlights the relationship between economic empowerment and safety, encouraging women to pursue opportunities that enhance independence and resilience.
The Importance of Data and Policy Action
While campaigns can spark conversation, lasting impact hinges on reliable data and robust policy implementation. The 2022 NDHS figures illuminate the magnitude of VAW and guide targeted interventions, such as improved safe reporting channels, trauma-informed care, and anti-stigma campaigns that reach marginalized populations. The collaboration among UN agencies, PCW, and corporate partners signals a shared intent to translate data into action—bridging advocacy with measurable outcomes, from increased reporting to better survivor services and stronger legal protections.
The 18-day effort also serves as a reminder that ending violence against women requires long-term strategy: sustained funding for shelters and hotlines, training for law enforcement and healthcare workers, and ongoing community education that challenges harmful gender norms. Public visibility, while crucial, must be accompanied by accountability mechanisms that ensure perpetrators are held responsible and survivors receive timely, dignified support.
How You Can Get Involved
Everyone can contribute to a safer environment for women and girls. Attend local events, share information about available services, and engage in conversations that challenge stereotypes. Support from consumers and businesses helps to amplify protective measures and encourages more companies to adopt gender-responsive policies. By standing with survivors and advocating for improved services, communities push for lasting change that goes beyond symbolism.
As the 18-day campaign unfolds, the overarching goal remains clear: to secure a future where women and girls thrive free from violence, with society mobilized to prevent abuse, respond with compassion, and uphold their rights.
