New Partnerships Elevate Bonds Flying Roos Ahead of SailGP Grand Final
The Bonds Flying Roos, a rising force in SailGP, have announced significant sponsorship expansions with two major partners, monday.com and Blueberry, joining as multi-year supporters alongside the team’s Title Partner. The announcements come just as the circuit charts a course toward the USD 2 million Grand Final, to be held in Abu Dhabi. Co-owners Hugh Jackman and Ryan Reynolds are steering the team’s growth as they align with innovative tech and consumer brands that resonate with sailing fans and corporate partners alike.
Strategic Partnerships Propel Team Toward a High-Stakes Finale
monday.com, known for its work OS platform that drives collaboration and project management, will bring visibility and practical value to the Bonds Flying Roos’ operations. The partnership emphasizes streamlined race-day coordination, data analysis, and cross-functional teamwork across the sailing campaign. The collaboration aligns with the team’s emphasis on precision, agility, and high-performance culture—traits that mirror monday.com’s core product philosophy.
Blueberry enters the partnership roster as a brand focused on consumer technology and lifestyle products that appeal to a dynamic, active audience. The Blueberry brand positioning complements SailGP’s fast-paced sport and the team’s drive to engage a broad international fanbase through authentic storytelling and innovative fan experiences. The addition of Blueberry as a partner signals the Bonds Flying Roos’ commitment to sustainable growth and long-term fan engagement alongside their elite competition schedule.
Impact for Fans and the Series
For fans, the expanded sponsor lineup translates into enhanced in-venue experiences, richer digital content, and more opportunities to connect with the team’s journey to the Grand Final. For SailGP as a league, the Bonds Flying Roos’ multi-year deals with monday.com and Blueberry reinforce a model where technology and lifestyle brands align with elite sailing, creating a sustainable ecosystem that supports high-performance crews while delivering value to sponsors and audiences alike.
Hugh Jackman and Ryan Reynolds, known for their dynamic leadership and global reach, continue to leverage their influence to attract partners, investors, and fans. Their collaboration with monday.com and Blueberry reflects a broader strategy: leverage tech-enabled teamwork and consumer-oriented branding to maximize performance on and off the water. The partnerships are designed to scale with the team as they prepare for the Abu Dhabi Grand Final and the potential prize of USD 2 million.
What This Means for the Team’s Strategy
The addition of monday.com and Blueberry is expected to streamline data collection, race analysis, and daily operations, from crewing to logistics. In a sport where milliseconds can decide outcomes, having robust project management and real-time communications can translate into on-water advantages. The Bonds Flying Roos will likely integrate monday.com’s workflows to track performance metrics, regatta preparations, and fan engagement campaigns, ensuring a cohesive approach across all sailing events.
As the Abu Dhabi Grand Final nears, the team’s leadership emphasizes resilience, innovation, and a forward-looking sponsorship strategy. With strong partners and a compelling narrative around their ownership model, the Bonds Flying Roos are well-positioned to compete for the USD 2 million prize and to set a standard for partnership excellence within SailGP.
Looking Ahead to Abu Dhabi
Abu Dhabi represents both a pinnacle of sailing competition and a platform to showcase the Bonds Flying Roos’ expanded partnerships. The team’s multi-year deals with monday.com and Blueberry are designed to endure beyond the Grand Final, supporting ongoing growth, brand-building, and fan engagement as SailGP continues to push toward a global audience through faster boats, tighter racing, and more immersive content experiences.
