Raising the Stakes: Bonds Flying Roos Score Major Partnerships for SailGP Grand Final
The Bonds Flying Roos, the high-profile sailing outfit led by co-owners Hugh Jackman and Ryan Reynolds, have unveiled two significant new partnerships in a multi-year agreement designed to elevate SailGP’s USD 2 million Grand Final. Joining Title Partner Bonds are monday.com, the work OS company, and Blueberry, a rising force in startup technology. The announcements, made ahead of the Abu Dhabi Grand Final, mark a strategic expansion that underscores the team’s intent to blend elite sport with cutting-edge tech branding.
New Partners Deepen Ties with a Global SailGP Brand
monday.com and Blueberry bring complementary strengths to Bonds Flying Roos. monday.com, known for its collaborative work platforms and project-management tools, contributes not only financial backing but also a suite of digital capabilities to streamline operations, sponsorship activation, and fan engagement across SailGP events. Blueberry, a supporter of innovation and growth-stage ventures, anchors the team’s ambitions in tech-enabled performance and smart sponsorship activations. The deals mirror a growing trend in sports marketing where tech firms partner with sailing teams to reach global audiences through dynamic, data-driven content and experiences.
What This Means for SailGP and the Abu Dhabi Grand Final
As SailGP intensifies its competition and reach, the Bonds Flying Roos’ multi-year partnerships are expected to amplify race-day production, audience participation, and digital storytelling. The Abu Dhabi Grand Final, a centerpiece of the season, will serve as a proving ground for the new partnerships. Fans can anticipate enhanced on-site experiences, more robust data sharing, and richer media assets that showcase the competitive edge of Bonds Flying Roos with monday.com’s workflow intelligence and Blueberry’s strategic insights.
Co-Owners at the Helm: Jackman, Reynolds, and a Global Fanbase
Hugh Jackman and Ryan Reynolds remain central to the team’s public profile, using their global platforms to champion sailing as a dynamic sport with broad appeal. Their leadership, complemented by monday.com and Blueberry, positions Bonds Flying Roos at the intersection of entertainment, tech, and professional sailing. The partnerships are designed to deliver measurable value for sponsors while expanding SailGP’s narrative beyond the fleet. This alignment signals confidence in the sport’s growth trajectory and its ability to attract high-caliber corporate partners.
Strategic Fit: Why monday.com and Blueberry Chose Bonds Flying Roos
Both new sponsors bring a clear strategic fit. monday.com’s emphasis on streamlined collaboration resonates with the team’s need to coordinate a complex sailing schedule, sponsor rights, and media deliverables across global markets. Blueberry’s focus on scalable technology and startup ecosystems aligns with SailGP’s data-rich environment, where performance metrics, audience analytics, and innovative partnerships are central. For fans, this means more engaging content, behind-the-scenes access, and experiential activations that connect the sport of sailing with everyday tech experiences.
What Comes Next
Looking ahead, the Bonds Flying Roos will pursue a holistic activation plan that leverages monday.com’s platform capabilities and Blueberry’s strategic insight to maximize sponsor exposure and audience engagement during the Grand Final and beyond. With the team’s spirited leadership and a lineup of tech-forward partners, the season’s climax promises to be a milestone in SailGP’s ongoing growth, delivering high-speed racing, compelling storytelling, and deeper sponsorship value for all stakeholders.
About the Partners
Bonds Flying Roos — Co-owners: Hugh Jackman and Ryan Reynolds, leading a team that blends star power with competitive sailing excellence.
monday.com — A leading work OS that enables teams to plan, track, and deliver with clarity and visibility across complex projects.
Blueberry — An emerging technology partner focused on enabling startups and accelerating innovation through strategic support and resources.
As the Abu Dhabi Grand Final approaches, expectations rise for a season marked by dynamic partnerships, fast boats, and a new era of SailGP storytelling.
