Sony Pictures Television Expands ‘100 Choices’ to Thailand
Sony Pictures Television is expanding its popular unscripted format, 100 Choices, beyond its traditional markets with a first-ever production at Thailand’s Aquaverse water park. In a strategic move announced by Sony Pictures Television, the show will be produced in collaboration with Thailand’s TV Thunder and the Columbia Pictures–themed Aquaverse, marking a milestone for cross-genre, globally minded entertainment.
100 Choices is known for its fast-paced, interactive premise that places contestants in a series of challenging scenarios where each decision can alter the course of the game. By bringing the format to Aquaverse, producers aim to weave water-based challenges, immersive themes, and local culture into the fabric of the series, creating a uniquely Thai flavor while preserving the show’s universal appeal.
Strategic Partnerships Shape the Project
The deal brings together a powerful slate of partners. TV Thunder, a prominent local broadcaster in Thailand, will help tailor the format to regional audiences while maintaining the integrity of the original concept. The collaboration with Columbia Pictures’ Aquaverse—an entertainment complex themed around cinematic worlds—offers a one-of-a-kind backdrop that aligns with the show’s emphasis on choice, risk, and spectacle. Production officials emphasize that the Aquaverse setting is not merely scenic; it is woven into the game’s structure, with zones, attractions, and themed props providing interactive obstacles for contestants.
What to Expect: Format, Location, and Experience
100 Choices thrives on the tension created by branching decisions. In the Thai edition, contestants will navigate a series of on-site tasks within Aquaverse’s pools, slides, and themed zones. The production will leverage the water park’s varied environments to design challenges that test courage, wit, and teamwork. Viewers can anticipate a blend of family-friendly thrill, humor, and suspense as players face choices with tangible consequences—ranging from physical stunts to strategic puzzles.
Season producers are focusing on local casting that highlights Thai culture, hospitality, and competitive spirit. While the core mechanics remain consistent with other international editions, the Thai version aims to integrate regional storytelling elements, guest appearances by local celebrities, and audience interaction components that resonate with Southeast Asian viewers.
Why Aquaverse Is the Ideal Backdrop
Aquaverse’s Columbia Pictures theme provides a distinctive cinematic atmosphere without the constraints of a traditional studio. The venue’s blend of water-based attractions and cinematic imagery allows for visually compelling sequences while offering practical production advantages, including controlled environments and accessible on-site facilities. The setting also opens doors for cross-promotional opportunities with local tourism partners and brand sponsors aligned with playful, adventurous, and family-oriented content.
Global Reach Meets Local Relevance
By airing in Thailand, 100 Choices borrows from Sony’s global reach while adapting to the country’s dynamic television market. The collaboration with TV Thunder ensures the show aligns with local viewing habits and broadcast standards, while Sony’s format expertise guarantees a recognizable and scalable product for potential international adaptations. The project illustrates a broader strategy: take a proven global format, reimagine it with local touches, and deploy it in a location that enhances the audience’s emotional and visual engagement.
A Look Ahead
Details about the production schedule, host selection, and episode cadence are expected to be announced in the coming months. As audiences anticipate the Thai edition of 100 Choices, industry observers are watching how the Aquaverse setting could redefine the look and feel of unscripted competition and how localization can maximize both viewer enjoyment and format licensing potential.
