Singapore’s Serangoon MRT rolls out a digital signage trial
In the face of frequent train disruptions, commuters at Serangoon MRT may soon see a clearer, faster path to information. A new trial introducing digital signs at the station aims to reduce confusion during breakdowns and streamline the process of directing passengers toward alternative transport options. The effort comes as transport authorities seek to minimize the strain on staff who otherwise rush to put up temporary notices and guide crowds manually.
How the digital signage works
The initiative centers on real-time digital boards positioned at key points around the station. When a disruption occurs, these boards instantly display live train statuses, platform changes, and recommended routes to bridging services. The goal is to provide a single, reliable source of information that is accessible to all commuters, including those who may not be fluent in the local language.
Clear, actionable guidance
Beyond basic timing updates, the signs offer clear directions to alternative transport options, such as free bridging buses or alternate routes. This can help shorten wait times and reduce crowding near crowded platforms. The system is designed to work in tandem with staff on the ground, who can supplement digital notices with personal assistance when needed.
Reducing strain on station staff
Manpower has traditionally been stretched during disruptions, with staff rushing to erect temporary signs, manage queues, and guide passengers. The digital signage trial could alleviate some of this pressure by automatically presenting consistent, legible information. Officials say this can free up staff to focus on safety and direct customer service, ensuring that the overall disruption experience remains orderly.
Accessibility and multilingual support
One of the aims of the digital signs is to improve accessibility for a diverse rider base. The boards are designed to display information in multiple languages commonly used in Singapore, making it easier for visitors and daily commuters alike to understand the next steps during an interruption. The technology also supports larger fonts and high-contrast displays to benefit riders with visual impairments.
What riders can expect next
During the trial phase, commuters at Serangoon may notice more timely updates and a reduction in the number of handwritten signs scattered around the station. If successful, the program could be expanded to other stations, bringing uniform, real-time disruption information to a broader audience. Transport authorities emphasize that digital signs complement, not replace, the essential role station staff play in safety and customer care.
Why this matters for daily travel
Train disruptions are an inevitable part of urban transit, but better communication can significantly lessen their impact on daily routines. Quick, accurate guidance helps riders choose alternative options faster, minimizes unnecessary travel, and reduces crowding during peak hours. In the long term, a scalable digital signage system could become a standard feature across major transit hubs, aligning with Singapore’s broader push toward a more resilient, rider-friendly public transport network.
