Introduction: A stark warning from an industry insider
Entertainment pundit and artiste manager Bullgod has long been known for offering blunt, unflinching commentary on the music business. In a recent interview with Serwaa Amihere on GhOne TV, broadcast on January 22, 2026, Bullgod sharpened the conversation around record label contracts. He argues that the moment artists sign a deal, they frequently relinquish more control and more facets of their livelihoods than they anticipate. His comments aim to recalibrate expectations and spark a more informed dialogue between artists and the teams that guide them.
The core claim: You give up more than just your name
Bullgod’s central argument is that record contracts go beyond financial terms. While advances and royalties often dominate headlines, the real cost, he says, is artistic and strategic autonomy. He points to common clauses that lock in rights to master recordings, publishing, image, and even timing of releases. The result, according to him, is a complex web of obligations that can limit an artist’s ability to explore new sounds, brands, or collaborations outside the label’s purview.
Master ownership and control over music
One area Bullgod highlights is master ownership. In many traditional deals, the record label seeks long-term control of the master recordings, giving it the leverage to decide how, when, and where music is released. Artists may feel compelled to accept a lower income share or to concede creative veto power that should rest with the creator. The upshot is a dynamic where the artist remains the face of the music while the label wields substantial influence behind the scenes.
Publishing rights and revenue streams
Beyond masters, publishing rights are a critical piece of the puzzle. When a label claims publishing or retains leverage over licensing opportunities, an artist’s potential revenue from songwriting can be constrained. Bullgod argues that this restriction can stifle a songwriter’s growth and financial independence, especially for those who contribute to multiple projects or seek to monetize their own catalogs in the future.
Control versus collaboration: A balanced view
Despite his cautionary stance, Bullgod emphasizes that not all label relationships are inherently detrimental. A well-structured deal with clear terms, fair revenue splits, and built-in mechanisms for creative input can propel an artist to broader platforms and audiences. The key, he asserts, is transparency and a mutual understanding of expectations at the outset. When both parties align on goals—artistic direction, release cadence, and brand strategy—the collaboration can be productive rather than restrictive.
Practical steps for artists before signing
Drawing from years of management experience, Bullgod offers practical guidance for artists weighing a deal. First, perform due diligence: understand every clause, from advances and recoupment to rights ownership and termination provisions. Second, seek counsel: involve a music attorney who specializes in contracts to decode legal jargon and highlight potential red flags. Third, negotiate for clarity: push for straightforward language on creative control, release schedules, and audit rights. Fourth, plan for the long term: consider how the deal will adapt as the artist’s career evolves, including side projects, collaborations, and potential exits. Finally, insist on a post-signing roadmap that protects artistic integrity while enabling strategic growth.
Why this conversation matters for today’s artists
The discourse around record deals is evolving. Artists are increasingly mindful of building sustainable careers that don’t hinge on a single contractual arc. Bullgod’s commentary contributes to a broader movement toward fairer, more transparent agreements that respect the artistry and entrepreneurial spirit of musicians. By encouraging artists to ask tough questions before signing, the industry can move toward contracts that empower creators rather than overshadow them.
Conclusion: Informed choices pave the way forward
As Bullgod reminds us, the truth about record deals is nuanced. They can be powerful accelerants for a career or constraining cages, depending on how they’re structured and negotiated. For artists, the path to success lies in informed decision-making, robust legal guidance, and contracts that reflect a balanced partnership. The GhOne TV interview underscores a pivotal message: artists deserve clarity, control, and a clear roadmap to long-term artistic and financial growth.
