Fender’s New Era: Bluetooth Speakers That Do More
Fender, the iconic guitar maker known for its amps and classic amplifiers, is expanding its sound empire with a new consumer electronics brand: Fender Audio. Debuting at CES 2026, the company showcased a lineup that aims to bridge the gap between musical heritage and modern portable listening. The headline feature? Bluetooth speakers that can play audio from four distinct sources, a capability that could simplify setups for casual listeners and pros alike.
Four-Source Playback: A Practical Flex
The standout Bluetooth speaker system announced by Fender Audio is designed to handle audio input from four sources, offering flexibility for different use cases. Whether you’re streaming from a smartphone, pairing with a computer, connecting a turntable for analog warmth, or accepting a USB-C or auxiliary input, these speakers are positioned as a versatile hub for your living room or studio. The four-source support isn’t just about redundancy; it enables quick source switching during parties, multimedia sessions, or practice sessions without reconfiguring cables or re-pairing devices.
Everyday Convenience Meets Musical Heritage
Fender’s track record in boutique amps and high-fidelity speakers gives the new Fender Audio line context. The CES 2026 presentation underscored a design language that nods to classic Fender aesthetics while embracing modern wireless technology. The portable speakers are described as rugged enough for on-the-go use and refined enough for home listening, combining durability with sound clarity that aligns with the brand’s musical DNA.
Beyond Speakers: A Broader Fender Audio Strategy
In addition to the four-source Bluetooth speakers, Fender Audio announced a pair of wireless headphones, signaling a broader strategy to provide cohesive audio experiences across multiple formats. The headphones, alongside the portable speakers, are positioned to offer a unified sonic signature—an important consideration for fans who want consistent tone whether they’re listening to guitar instruction, streaming music, or enjoying mixed-media content.
What This Means for CES 2026 Visitors
At a show known for cutting-edge technologies, Fender Audio’s entry is both topical and on-brand. The four-source Bluetooth speakers address a common pain point: juggling multiple devices and inputs during gatherings or creative sessions. By enabling seamless switching and reliable wireless performance, Fender Audio aims to attract both early adopters and longtime Fender enthusiasts who appreciate the brand’s heritage but want modern convenience.
What to Expect Going Forward
Pricing and exact model details were not fully disclosed at CES, but observers expect Fender Audio to roll out a complementary ecosystem—mirroring the way the company has cultivated guitar gear over decades. If the first products deliver the expected sound quality, build quality, and user-friendly input options, Fender Audio could become a notable player in the crowded portable audio market.
Key Takeaways
- Fender introduces Fender Audio, expanding beyond guitars into consumer electronics.
- The headphones and four-source Bluetooth speakers mark a cohesive entry into portable and home audio.
- The four-source capability promises flexible setups for diverse listening environments.
- CES 2026 serves as a platform to signal Fender’s commitment to modern, user-friendly audio products.
