Samsung Unveils the Freestyle+ Ahead of CES 2026
In the run-up to CES 2026, Samsung Electronics announced the global launch of The Freestyle+, its newest AI-powered portable projector designed to redefine how users enjoy entertainment in diverse spaces. Building on the success of the original Freestyle, the Freestyle+ amplifies flexibility, intelligence, and personalization to meet the demands of modern viewing environments—from living rooms and bedrooms to outdoor patios and hotel rooms.
Smarter Entertainment in a Compact Package
The Freestyle+ consolidates projection tech, smart features, and a compact form factor into a single, easy-to-move device. The projector’s AI capabilities aim to tailor image quality, sound, and content recommendations based on the surroundings and user preferences. Whether you’re streaming a movie, sharing photos with friends, or giving a presentation, the Freestyle+ is designed to adapt on the fly for a more immersive experience.
Adaptive Brightness, Color, and Sound
One of the core advantages of the Freestyle+ is its adaptive performance. The device uses onboard sensors and AI to calibrate brightness and color in real time, ensuring vibrant visuals even in dim living rooms or bright daylight in outdoor setups. Sound optimization is another focus, with smart tuning that analyzes room acoustics and adjusts the audio output to deliver clear dialogue and balanced bass without additional hardware.
Personalized Viewing, Anywhere
Samsung has positioned the Freestyle+ as a highly customizable entertainment hub. The AI-driven interface learns user habits and can auto-suggest content, playlists, or screen configurations. The portable screen is designed to work seamlessly with a range of streaming services, gaming platforms, and mobile devices, offering quick one-tap access and simplified casting. The goal is to deliver a more personal, convenient experience across spaces—from a cozy apartment at night to an impromptu outdoor movie night with friends.
Flexible Setup for Diverse Spaces
Portability remains a key selling point. The Freestyle+ supports quick setup in different environments, including alignment with smart TVs, soundbars, and other connected devices. Its tripod- or stand-based mounting options make it suitable for corner setups, desk spaces, or flat outdoor surfaces. The device’s compact design minimizes clutter, enabling users to transform any room into a cinema or presentation zone in seconds.
Ahead of CES 2026: What to Expect
As Samsung previews the Freestyle+ ahead of CES 2026, industry observers are watching to see how the AI enhancements compare with other portable projection solutions. Expect deeper integration with Samsung’s broader ecosystem, including smart home features, mobile-to-device casting, and potential enhancements to voice control and gesture navigation. The Freestyle+ signals Samsung’s continued push toward smarter, more versatile entertainment ecosystems that adapt to user needs rather than forcing viewers to adapt to devices.
What This Means for Consumers
For consumers, the Freestyle+ promises a more convenient path to premium viewing without the need for a dedicated home theater. The AI-driven personalization, portability, and improved image and sound settings could lower the barriers to enjoying high-quality content in small spaces or on the go. As CES 2026 approaches, early impressions suggest Samsung’s Freestyle+ could redefine expectations for portable projection by marrying intelligence with practicality.
Conclusion
The Freestyle+ represents Samsung’s latest bet on AI-powered portability, enabling a smarter and more flexible entertainment experience across diverse spaces. With features designed to enhance personalization, image quality, and ease of use, the device is positioned to be a standout option for consumers seeking cinema-grade experiences without the constraints of a fixed setup. CES 2026 will reveal how Samsung plans to expand this concept further within its evolving ecosystem.
