Webb Athletics Announces Revolutionary Ticketing Partnership with Vivenu
Gardner-Webb University’s athletics department, Webb Athletics, has unveiled a groundbreaking ticketing partnership with Vivenu, a global leader in event technology. The collaboration marks a strategic shift in how fans purchase, manage, and engage with Webb Games, while giving the university advanced tools to streamline operations, improve accessibility, and leverage data for strategic decisions.
Why This Partnership Matters
Ticketing is at the heart of the fan experience. By integrating Vivenu’s cutting-edge platform, Webb Athletics aims to deliver a seamless, user-friendly process for students, alumni, families, and local supporters. The partnership is designed to reduce friction at the point of sale, offer dynamic pricing options, and provide robust analytics that help the athletic department forecast attendance, optimize seating, and tailor marketing efforts.
Enhanced Fan Experience and Accessibility
Vivenu’s platform brings intuitive digital wallets, flexible checkout, and easily accessible tickets that work across devices. Fans can expect fewer steps to complete purchases, clearer seat maps, and improved notification systems for game day updates. The initiative emphasizes accessibility for all supporters, including youth groups and community members who attend Gardner-Webb events regularly.
Data-Driven Decisions for Webb Athletics
One of the most compelling aspects of this agreement is the integration of sophisticated analytics. Webb Athletics will be able to track real-time sales, monitor demand for specific games, and identify trends across sports programs. This data-driven approach supports strategic planning, from marketing campaigns to concession planning and student engagement initiatives.
Security, Transparency, and Trust
Security and transparency are central to the Vivenu collaboration. The platform provides reliable audit trails, secure payments, and anti-fraud measures that protect both the university and fans. By partnering with a seasoned technology provider, Gardner-Webb is ensuring ticketing integrity while delivering a trustworthy experience for every attendee.
A Plan for the Season and Beyond
The ticketing integration is rolling out in phases to minimize disruption while maximizing early benefits. Season-ticket holders will notice a smoother renewal process, while single-game buyers can enjoy faster checkout and clearer ticket delivery. The partnership also opens opportunities for targeted promotions, student discounts, and community ticket programs that make Webb Athletics more accessible to a broader audience.
Impact on Student-Athletes and the Campus Community
For Gardner-Webb, ticketing is not just a revenue stream—it’s a vehicle for student engagement and community involvement. The Vivenu partnership supports initiatives to boost attendance at women’s and men’s basketball, football, and other athletic events, while also enabling more robust fundraising for athletic programs and scholarships. Students, faculty, and local fans will benefit from improved communications about game schedules, special events, and season offerings.
What Fans Can Expect Next
In the coming months, Webb Athletics will roll out user-friendly features such as personalized ticket recommendations, easy transfer options, and streamlined check-in at venues. As the season unfolds, fans can expect enhanced clarity around ticket limits, mobile entry, and proactive alerts about game day logistics. The collaboration with Vivenu signals Gardner-Webb’s commitment to innovation, accessibility, and exceptional customer service for all supporters.
About the Partnership
This agreement positions Gardner-Webb University at the forefront of modern ticketing in collegiate athletics. By adopting Vivenu’s platform, Webb Athletics is embracing an ecosystem that prioritizes fan experience, data insights, and a secure, scalable infrastructure for future growth. The partnership aligns with Gardner-Webb’s broader mission to elevate the student experience and connect the campus with the surrounding community through sports and events.
