Groundbreaking Partnership Brings Vivenu’s Tech to Gardner-Webb Athletics
Gardner-Webb University and Webb Athletics have unveiled a transformative ticketing partnership with Vivenu, a leading global event ticketing technology provider. The collaboration is designed to streamline the fan experience across all Webb Athletics events, from football and basketball to concerts and special ceremonies, by leveraging Vivenu’s modern platform and toolset.
Why Vivenu Was Chosen
Vivenu was selected for its robust cloud-based capabilities, intuitive fan interfaces, and strong focus on accessibility and reliability. By aligning with a technology partner that prioritizes seamless digital ticketing, Gardner-Webb aims to reduce friction for fans, improve operational efficiency for staff, and provide actionable data insights for marketing and engagement teams. The partnership signals a clear commitment to innovation in collegiate athletics and live events.
Key Benefits for Fans
Fans can expect faster, easier ticket purchases with mobile-friendly checkout, digital wallets, and easier transfer and resale options. The Vivenu platform is designed to minimize wait times at entry points and offer transparent pricing, secure payment processing, and real-time event updates. In addition, the partnership supports accessibility features to ensure all supporters can engage with Gardner-Webb Athletics experiences.
Operational Advantages for Webb Athletics
For Gardner-Webb staff, the Vivenu partnership brings centralized ticketing management, end-to-end order tracking, and flexible reporting. The system will integrate with existing campus operations to support marketing campaigns, season ticketing, and single-game sales. This enables better inventory control, dynamic pricing opportunities, and streamlined refunds or exchanges, reducing administrative overhead while improving the fan journey.
Technology-Driven Fan Engagement
Vivenu’s platform is designed to enable precision marketing and personalized fan experiences. Analysts anticipate more effective segmentation and targeted communications, helping Webb Athletics highlight marquee games, family-friendly promotions, and community events. The partnership also lays groundwork for future enhancements, such as advanced analytics, loyalty programs, and integrated mobile ticketing that syncs with campus apps and digital wallets.
What This Means for Gardner-Webb’s Community
The new ticketing partnership reinforces Gardner-Webb’s commitment to accessibility and community engagement. By simplifying the purchasing process and offering reliable, transparent service, Webb Athletics expects to attract broader attendance, support local economy through increased game-day traffic, and strengthen ties with alumni, students, and families across North Carolina and beyond.
Looking Ahead
As the partnership unfolds, Gardner-Webb plans to roll out a series of fan-focused improvements aligned with Vivenu’s capabilities. The university will share updates on upcoming game-day enhancements, season-ticket options, and exclusive experiences for supporters who participate in the new digital ecosystem. The collaboration with Vivenu marks a forward-looking chapter for Webb Athletics in a rapidly evolving sports and events landscape.
