Seabourn brings FIFA World Cup 2026 to the high seas
Seabourn, the renowned luxury cruise line, has secured a strategic partnership with IMG to broadcast FIFA World Cup 2026 live across its entire ocean fleet on Sport 24 Special Event channels. This announcement marks a landmark moment for hospitality-driven sports entertainment, combining world-class travel with the global excitement of one of football’s biggest events.
Under the new agreement, guests aboard Seabourn’s ships can follow every match of FIFA World Cup 2026 in real time, with dedicated coverage and expert analysis on Sport 24’s curated channels. The service aims to deliver a seamless viewing experience that mirrors stadium-quality broadcasts, while ensuring the serene, upscale ambiance Seabourn passengers expect remains intact.
A tailored, on-sea viewing experience
Fans onboard will find matches available in multiple venues across the fleet’s public spaces, including lounges, restaurants, and private suites. The aim is to offer flexible viewing options — from big-screen live broadcasts for a vibrant communal atmosphere to more intimate viewing experiences in private areas. Enhanced by Seabourn’s signature hospitality, the on-sea World Cup experience will blend top-tier sport with premium service, gourmet dining, and immersive itineraries that take travelers to compelling destinations between matches.
How the partnership enhances the Seabourn experience
The FIFA World Cup 2026 coverage is designed to be integrated with Seabourn’s luxury proposition. Guests can expect:
- Sport-forward programming on Sport 24 dedicated channels, including live matches, highlights, and expert commentary.
- Flexible viewing schedules synchronized with match times in key markets, ensuring fans don’t miss pivotal games during long itineraries.
- Complementary sports programming that includes pre- and post-match analysis, player features, and behind-the-scenes content when available.
- World-class dining experiences and themed events aligned with matchdays to heighten the festive atmosphere onboard.
A global event, hosted at sea
FIFA World Cup 2026 promises a global showcase, and Seabourn’s fleet — known for its intimate spaces, exemplary service, and elegant design — offers a unique vantage point to celebrate the tournament. The partnership with IMG ensures access to professional-grade production, reliable broadcast integrity, and a curated sports viewing program that respects guest privacy while fostering a social event atmosphere for fans.
What this means for travelers
For guests planning a voyage during the tournament, the World Cup on board adds a compelling layer of entertainment to the travel experience. It also underscores Seabourn’s ongoing commitment to blending luxury, comfort, and contemporary interests. Whether travelers are dedicated football fans or casual followers catching highlights between ports of call, the FIFA World Cup coverage is designed to enhance, not intrude, on the serene Seabourn rhythm.
Availability and outlook
Details on match schedules, channel lineups, and how to maximize on-board viewing will be communicated in advance of voyages. As fans look toward the action on the pitch and the relaxation of the open sea, Seabourn and IMG’s collaboration aims to deliver a reliable, premium World Cup experience that aligns with Seabourn’s brand values: luxury, comfort, and exceptional service at sea.
With FIFA World Cup 2026 ready to captivate audiences globally, Seabourn’s initiative demonstrates how luxury travel can embrace global sports events, turning cruise itineraries into immersive, all-encompassing experiences that go beyond destination ports and onboard dining.
