Holland America Line Brings FIFA World Cup 2026 to Sea
In an exciting move for sports enthusiasts at sea, Holland America Line announced a new broadcast partnership with IMG to carry FIFA World Cup 2026 coverage across its fleet. The agreement grants rights to stream all World Cup action on Sport 24 Special Event Channels, ensuring guests can enjoy every goal, save, and moment of the tournament while cruising to popular destinations around the globe.
A Seamless Onboard Viewing Experience
With the new arrangement, passengers will have access to World Cup 2026 matches through dedicated Sport 24 channels aboard Holland America Line ships. The arrangement is designed to offer a turnkey sports viewing experience without the need to leave the ship or search for external venues in port. The on-board feeds will include all regional broadcasts, pre-game and post-game analysis, and real-time scoring, providing fans with comprehensive coverage as they sail between ports.
What This Means for Guests
For fans who book a dream cruise vacation during FIFA World Cup 2026, the on-board broadcast plan delivers a unique blend of sport and travel. Travelers can plan match-watching around shore excursions, dining experiences, and spa moments, all while staying connected to the global event. The fleetwide availability means that regardless of which Holland America Line ship guests choose, they’ll be able to follow the tournament in real time.
About the Partnership
The collaboration with IMG is positioned to leverage Sport 24’s sports programming reach, pairing world-class football with the cruise line’s longstanding commitment to guest satisfaction. This partnership reflects an increasing trend among premium cruise operators to offer live sports programming as a value-added amenity, enhancing onboard entertainment options and appealing to a broad range of travelers, including families and avid sports fans.
What to Expect on Board
Travelers should anticipate a curated viewing schedule aligned with FIFA World Cup 2026 match times, potentially including multiple screens across public venues such as lounges, pool decks, and dedicated viewing areas. Holland America Line will provide guests with clear viewing schedules, game alerts, and easy navigation toSport 24 channels via in-cabin TV sets or public-area displays. The partnership underscores the line’s ongoing effort to offer flexible, destination-rich itineraries without compromising premium entertainment.
Broader Implications for Cruise Entertainment
Entertainment at sea has evolved from basic programming to immersive, event-centric experiences. By aligning with IMG and Sport 24, Holland America Line reinforces its position in the market as a provider that blends travel with high-profile events. The World Cup broadcasts on board complement the line’s already robust lineup of enrichment programs, cooking demonstrations, live music, and shore excursions, giving guests a diverse menu of activities without leaving the ship.
Availability and How to Plan
Details on specific ship deployments, broadcast schedules, and any blackout periods will be announced by Holland America Line closer to the FIFA World Cup 2026 window. Prospective guests are encouraged to monitor the cruise line’s official channels for updates, as availability could vary by itinerary and season. Early planners may enjoy choosing itineraries that maximize both travel opportunities and access to live World Cup coverage.
As the FIFA World Cup 26 approaches, Holland America Line’s fleetwide broadcasting rights via IMG and Sport 24 promise a compelling option for fans who want to combine their love of football with dream vacation experiences. The initiative not only keeps sports enthusiasts connected to the action but also demonstrates how premium cruise lines continue to innovate in on-board entertainment.
