Seabourn Expands Luxury Cruising with Global World Cup Coverage
Seabourn, the leader in luxury cruising and expedition travel, has secured a landmark rights deal with IMG to broadcast FIFA World Cup 26™ live across its entire ocean fleet. The programming will be carried on Seabourn’s Sport 24 special event channels, bringing the world’s most-watched football tournament directly to guests while they sail between ports. This move aligns with Seabourn’s tradition of delivering exclusive, high-end experiences that blend world-class entertainment with five-star service.
What the Deal Means for Guests
For soccer fans on board, the FIFA World Cup 26™ broadcasts will offer a front-row experience without the crowds, delays, or travel. Seabourn’s Sport 24 channels will showcase live match coverage, pre-game and post-game analysis, and expert commentary, all from the comfort of their luxury suites and lounges. The arrangement ensures that fans can cheer alongside fellow passengers in a refined, intimate setting that complements the brand’s renowned cuisine, spa amenities, and personalized service.
Premium Viewing, Signature Seabourn Service
Beyond the thrill of the game, Seabourn promises a holistic World Cup experience. Guests can pair their on-demand match viewing with chef-curated menus inspired by participating nations, wine-from-the-ship’s sommeliers, and matchday hospitality that mirrors a VIP stadium lounge. The integration of FIFA coverage with Seabourn’s onboard programming reflects the carrier’s strategy to blend global events with the luxury cruising experience, ensuring that every moment onboard feels both exclusive and connected to the world stage.
About the Partnership
The collaboration with IMG reinforces Seabourn’s commitment to delivering premier partnerships that resonate with discerning travelers. IMG’s rights to FIFA World Cup 26™ bring a robust, globally recognized event to Seabourn’s Sport 24 channels, designed specifically for premium entertainment on the high seas. The partnership enables Seabourn to offer synchronized live broadcasts, remote commentator segments, and curated match-night experiences that can be enjoyed in multiple venues across the ship—from observation decks to intimate drawing rooms.
Tech-Enabled Luxury at Sea
Seabourn’s onboard entertainment system includes high-definition screens, optimized audio, and reliable satellite connectivity to ensure crisp, uninterrupted broadcasts. Guests can switch between matches, analysis shows, and highlight reels with ease, all while sailing some of the world’s most coveted itineraries. The seamless integration of live sports with Seabourn’s luxury service is designed to elevate the voyage, turning travel time into memorable, immersive experiences.
Why World Cup 26 Fares Well on the Ocean
Soccer’s global appeal makes the FIFA World Cup 26™ a perfect fit for the Seabourn guest profile, which includes travel enthusiasts, connoisseurs of culture, and lovers of premium experiences. The on-board broadcast will attract guests who arrive with high expectations for service, ambiance, and comfort, while also appealing to first-time cruisers drawn by the prospect of watching a marquee event from a world-class setting. The partnership helps Seabourn differentiate its itineraries during the tournament season, providing value beyond destination-focused activities.
Look Ahead
As FIFA World Cup 26™ unfolds across North America, the Caribbean, and parts of Central and South America, Seabourn guests will have multiple opportunities to catch live games, engage with experts, and participate in themed events. The Sport 24 channels will be complemented by interactive programming, chef showcases, and cultural nights that pay homage to the nations competing in the tournament. The result is a holistic, luxury sports experience that travels with the traveler.
Conclusion
Seabourn’s deal with IMG to broadcast FIFA World Cup 26™ live across its ocean fleet on Sport 24 embodies the fusion of elite hospitality with global sport. For fans who seek memorable, guilt-free access to the biggest football event while cruising the seas, Seabourn offers an unparalleled platform—where luxury, entertainment, and performance intersect on the open water.
