Holland America Line lands FIFA World Cup 26 rights for a shipwide viewing experience
In a move set to excite sports fans and voyage enthusiasts alike, Holland America Line has secured broadcasting rights from IMG to stream the FIFA World Cup 26. The announcement confirms that guests aboard the line’s ships will be able to watch every goal, every tackle, and every dramatic moment of the global tournament on Sport 24 Special Event Channels fleetwide. This partnership marks a major enhancement to the onboard entertainment lineup, delivering world-class football action alongside the line’s renowned culinary experiences, enrichment programs, and destination-focused itineraries.
What this means for passengers
Travelers planning a luxury cruise with Holland America Line will now have continuous access to live World Cup matches in multiple lounges, stateroom viewing options, and designated sports bars. The arrangement ensures that fans can follow their team’s journey without leaving the ship, while casual viewers can enjoy curated matchday programming and match recaps on a dedicated channel. The inclusion of the FIFA World Cup 26 broadcasts aligns with the brand’s commitment to combining exceptional service with diverse entertainment choices that cater to a broad audience.
Sport 24 Special Event Channels: a premium viewing experience
The Sport 24 Special Event Channels are designed to deliver high-quality sports content in diverse settings aboard the ships. Viewers can expect crystal-clear video, reliable streaming across onboard Wi-Fi networks, and accessible viewing options from cabin screens to public areas. The World Cup broadcasts are structured to minimize disruption to other activities on board, allowing guests to enjoy football alongside dining, spa, and shore excursion experiences.
Why this partnership matters in the cruise industry
Media-rights agreements for live major sports events have become a key differentiator as cruise lines compete for attention in a crowded market. By securing FIFA World Cup 26 rights, Holland America Line differentiates itself by combining luxury travel with globally watched sports content. Fans seeking a seamless travel-and-sport experience can now envision a cruise where the world’s most popular sport is never out of reach, even when at sea. This strategy also positions the cruise line to attract families, groups of friends, and business travelers who value entertainment variety as part of their vacation package.
What travelers should know
Guests should check their voyage’s specific programming and channel availability in advance, as schedules can vary by itinerary and departure port. Holland America Line is expected to provide on-screen guides, match times, and language options when possible, ensuring a wide audience can enjoy the World Cup 26 coverage. As with all major events aboard, capacity for viewing spaces may be influenced by ship size, excursion plans, and other onboard activities.
Conclusion
The alliance between Holland America Line and IMG to broadcast FIFA World Cup 26 on Sport 24 Special Event Channels exemplifies how modern cruise entertainment can merge luxury travel with live sports. For football enthusiasts and curious travelers alike, this development promises a compelling reason to book a voyage that combines the thrill of the world’s game with the comfort and service of a premier cruise line.
