Introducing the 2025 Dual Hero Project
Borneo Motors Singapore, the authorized distributor for Toyota in Singapore, is proud to unveil the 2025 edition of the Dual Hero Project. This collaborative initiative expands on the success of previous years by bringing together top-tier athletes, students, and local communities in a shared mission: to inspire healthier, more connected lives through sport, education, and sustainable mobility. The project symbolizes Toyota’s global commitment to social responsibility and the local relevance of Borneo Motors’ community outreach.
Athlete-Student Collaboration: A New Chapter
At the heart of the 2025 Dual Hero Project is a powerful partnership with Global Team Toyota Athlete Toh Wei Soong and Lasalle College of the Arts. The collaboration blends high-performance athletic discipline with creative education, encouraging participants to explore how mobility, fitness, and creativity intersect in everyday life. Toh Wei Soong brings firsthand experience in perseverance and goal-setting, while Lasalle College contributes a diverse slate of design and media students, creating an interdisciplinary platform for learning and public engagement.
Program Goals and Activities
The Dual Hero Project aims to promote active living, foster community resilience, and showcase how reliable mobility solutions from Toyota can support daily life in Singapore. Activities planned for 2025 include:
- Mentorship sessions where athletes share training routines, nutrition tips, and mental fitness strategies with students.
- Community road safety and mobility clinics conducted in neighborhoods across Singapore, emphasizing sustainable transport and responsible driving.
- Creative workshops led by Lasalle students that explore the storytelling power of mobility—from photography and videography to graphic design and interactive media.
- Public showcases or mini-events that demonstrate achievable fitness goals and practical uses of Toyota’s hybrid technologies, highlighting the modern city driver’s realities.
Impact on the Community and Brand Values
The 2025 edition seeks to generate tangible benefits: improved health outcomes, greater awareness of road safety, and stronger collaboration between industry, academia, and civil society. By aligning with an athlete who embodies discipline and resilience, plus the fresh perspectives of Lasalle’s emerging talents, the program reinforces Toyota’s reputation for reliability and innovation, while embedding Borneo Motors into the local fabric of social responsibility.
Next Steps for Participants and Partners
Interested students, community groups, and corporate partners can expect a rolling schedule of workshops, training sessions, and joint events. The program is designed to be inclusive, offering opportunities for individuals at various levels of fitness and academic achievement to participate and contribute. Borneo Motors encourages schools, gyms, and nonprofit organizations to engage with the Dual Hero Project, leveraging Toyota’s mobility solutions to support their missions.
Why This Matters in Singapore Today
Singapore’s urban environment demands thoughtful mobility and community programs that resonate with diverse audiences. The Dual Hero Project responds to this need by combining performance, education, and practical mobility solutions in a single platform. It also reinforces the city-state’s commitment to healthy living, lifelong learning, and sustainable travel—principles that align with Toyota’s global philosophy and Borneo Motors’ customer-first approach.
Looking Ahead
With the 2025 Dual Hero Project, Borneo Motors Singapore signals a continued investment in people—athletes, students, and everyday drivers alike. As the collaboration unfolds, audiences can expect progressive programs that not only celebrate achievement but also empower communities to dream bigger, move more confidently, and move smarter with Toyota technology at their side.
