Introduction: A Bold Expansion for SailGP’s Bonds Flying Roos
The Bonds Flying Roos, the high-profile sailing venture led by co-owners Hugh Jackman and Ryan Reynolds, have unveiled two major sponsorship additions to their fold: monday.com and Blueberry. These multi-year partnerships kick off at the Abu Dhabi Grand Final, SailGP’s marquee event that crowns the season’s best in the sport. The announcement marks a strategic shift as the team continues to build a robust commercial ecosystem around one of sailing’s fastest-growing platforms.
Two New Partners, One Clear Mission
monday.com, a leading work operating system, joins Bonds Flying Roos in a multi-year deal designed to align high-performance team culture with innovative project management solutions. The collaboration targets efficiency, collaboration, and data-driven decision-making—values that resonate with a sports organization racing at breakneck speeds.
Blueberry, a rising force in the tech and consumer space, signs on as a partner in a multi-year framework aimed at expanding the team’s reach beyond the water. The addition of Blueberry reflects the modern sponsorship landscape, where consumer brands seek authentic associations with elite athletes and teams that captivate global audiences.
Why Abu Dhabi Is the Perfect Stage
The Abu Dhabi Grand Final represents the pinnacle of SailGP’s season, attracting a global audience of sailing enthusiasts, casual fans, and potential sponsors. For Bonds Flying Roos, the Grand Final is not just a race; it is an opportunity to showcase how strategic partnerships translate into performance and recognizable branding. The timing of these announcements ahead of the final underscores a shared commitment to excellence as teams push their limits on the water.
Impact on the Team and the Sport
These partnerships are designed to amplify the Bonds Flying Roos’ visibility without compromising performance. For fans, the collaboration promises deeper engagement—enhanced digital content, interactive fan experiences, and more transparent insights into the team’s preparation. For sponsors, the alliance offers amplified reach across SailGP’s international circuit, leveraging the sport’s growing media footprint and live events to connect with diverse demographics.
Hugh Jackman and Ryan Reynolds have long leveraged their star power to attract premium partners. The introduction of monday.com and Blueberry preserves that momentum while diversifying the team’s sponsorship portfolio, ensuring the Bonds Flying Roos can sustain multi-year commitments that support advanced racing programs, crew development, and operational excellence.
A Look Ahead: What Success Looks Like
Success for this partnership is multi-faceted. On the track, it means continued podium finishes, faster split times, and improved race-day logistics. Off the track, it means stronger fan engagement, increased sponsor activation, and more dynamic storytelling around the team’s journey. SailGP’s global platform provides a perfect canvas for these narratives, blending high-adrenaline sailing with accessible, data-rich content that appeals to both hardcore fans and newcomers alike.
Conclusion: A New Chapter for the Bonds Flying Roos
With monday.com and Blueberry on board, the Bonds Flying Roos embark on a new chapter of growth and impact. The partnerships align with the team’s ambition to push the boundaries of sailing competition while delivering compelling value to sponsors and fans alike. As the Abu Dhabi Grand Final approaches, anticipation is high that these alliances will help drive performance, visibility, and lasting relationships within the SailGP community.
