RTG Sparks Urban Hospitality Revival in Harare
The Rainbow Tourism Group (RTG) has ignited renewed momentum in Zimbabwe’s hospitality sector with the reopening of the New Ambassador Hotel in central Harare after a comprehensive US$500,000 refurbishment. The project signals RTG’s commitment to modernising one of the capital’s most recognisable city-centre establishments, reinforcing Harare’s status as a vibrant urban destination.
A Strategic Upgrade for a City Landmark
The New Ambassador Hotel has long been a fixture in Harare’s downtown skyline, offering a gateway to business, culture, and daily life in the capital. The refurbishment focuses on contemporary design, improved guest comfort, and enhanced operational efficiency. By upgrading guest rooms, public spaces, and back-of-house systems, RTG aims to raise the standard of hospitality in a market that values reliability, accessibility, and warmth in service.
What the Upgrade Includes
Key enhancements include redesigned guest rooms with modern furnishings, upgraded bathrooms, and better lighting and insulation for a quieter, more comfortable stay. Public areas—lobbies, lounges, and dining spaces—have been refreshed to offer a more inviting atmosphere that blends practical functionality with a touch of contemporary style. Improved energy efficiency, updated safety features, and streamlined check-in processes are designed to deliver a smoother guest experience from arrival to departure.
Quality Bedrooms and Public Spaces
Room interiors now reflect a modern-minimalist aesthetic with neutral palettes, high-quality textiles, and ergonomic furnishings. The aim is to provide a restful, productive environment for business travelers and leisure guests alike. Public spaces have been reimagined to support both casual socialising and focused work, with comfortable seating and reliable connectivity across facilities.
Operational Efficiencies and Guest Safety
Investments in technology, energy management, and safety systems contribute to a safer, more efficient hotel experience. Enhanced security protocols, upgraded air handling, and improved fire safety measures align with international hospitality standards, giving guests confidence when staying in the heart of Harare.
RTG’s Role in Zimbabwe’s Hospitality Landscape
RTG has positioned itself as a leading force in Zimbabwe’s tourism and hospitality sectors. The New Ambassador Hotel upgrade is part of a broader strategy to revitalise urban hubs, attract international visitors, and provide reliable, high-quality accommodations for business events and city-based tourism. By focusing on scalable upgrades to historic properties, RTG is helping to preserve cultural landmarks while ensuring they meet modern expectations.
Impacts for Guests and the Local Economy
For guests, the refurbishment translates into a more seamless stay with better room quality, improved dining options, and reliable service. For Harare, the project supports local employment, stimulates ancillary services, and enhances the city’s appeal as a convenient base for conferences and urban exploration. A revitalised central hotel can also coordinate with nearby venues, boosting tourism-generated activity in a city that has long offered rich cultural experiences alongside its bustling business district.
Looking Ahead
With the New Ambassador Hotel back in operation, RTG is sending a clear message about the vitality of urban hospitality in Harare. The refurbishment demonstrates the group’s commitment to long-term investment in Zimbabwe’s urban centres, balancing heritage with modern comfort. As guests return to the capital for meetings, events, and leisure, the upgraded hotel stands ready to deliver dependable service while showcasing Harare’s evolving cityscape.
