TikTok Lets Users Reduce AI Content in Feeds
TikTok is piloting a new feature that gives users more control over the amount of artificial intelligence–generated content appearing in their feeds. The move comes as the platform acknowledges that it hosts more than 1 billion AI videos, a milestone that has prompted questions about the balance between human-created and machine-generated content on the app.
What the Change Involves
During a multi-week testing phase before a broader rollout, TikTok will allow users to adjust settings to limit AI-made content. The new controls aim to tailor the user experience by reducing autoplay of AI-generated clips, while preserving the ability to discover a wide range of videos that align with individual interests.
Why TikTok Is Testing This
As AI-generated content proliferates, platforms face challenges around content diversity, creator rights, and user satisfaction. By offering opt‑out style controls for AI videos, TikTok seeks to empower users who prefer more human-created content or who want to minimize automated creation in their browsing experience. The feature may also help TikTok balance feed variety and keep engagement high across diverse creator types.
How It Works for Users
While details may evolve during testing, the core idea is straightforward: users will find a toggle or setting within the app’s content controls that reduces the likelihood of AI-generated videos appearing in the feed. The option is designed to be easy to find and to apply across the personal profile, affecting the user’s local feed experience rather than global platform recommendations.
Impact on Creators and Community
For creators, the development could shift the visibility balance. Human creators and studios producing original content may gain more prominence for users who opt out of AI clips. However, AI-assisted content remains a tool for efficiency and creativity, so the policy may also encourage a broader discussion about what counts as authentic content on social media.
What This Means for the User Experience
Users who embrace the new controls should expect a feed that better reflects their preferences, with fewer AI‑generated videos surfacing by default. The feature aligns with ongoing conversations about platform transparency, content provenance, and the role of automation in shaping online culture.
Timeline and Availability
The changes are being tested over the coming weeks, with a global rollout to follow if the experiment proves successful. TikTok has not specified exact dates, but the company has emphasized its intent to refine the feature based on user feedback and engagement data collected during the trial.
Looking Ahead
Whether this control becomes a permanent option will depend on how users respond and how it intersects with broader content moderation and creator ecosystems. The move signals a growing willingness by platforms to give audiences greater control over the AI content that fills their feeds, potentially setting a new standard for personalization in social media.
