Aputure Elevates Philippine Filmmaking with STORM Series and NOVA II
Global lighting powerhouse Aputure has announced the launch of its STORM Series and the NOVA II lighting system in the Philippines, signaling a strong commitment to supporting the country’s vibrant film industry. The rollout marks a strategic expansion into Southeast Asia, bringing advanced lighting technology, enhanced color science, and greater creative control to local filmmakers, rental houses, and production studios.
Why STORM Series and NOVA II Matter for Philippine Productions
The STORM Series is designed for professionals who demand reliability, power, and precision under demanding production conditions. With advanced firmware, high-output LEDs, and versatile control options, the STORM line offers filmmakers the ability to shape light with unprecedented ease. The NOVA II, Aputure’s high-performance LED fresnel, combines efficiency with compact form, delivering high-quality light for interview setups, studios, and on-location shoots.
For Philippine productions—ranging from indie features to commercial projects—the combination of STORM and NOVA II provides a flexible toolkit. Operators can achieve cinematic lighting through accurate color rendering, consistent output, and intuitive wireless control. This is particularly valuable for productions navigating limited crew sizes and tight shooting schedules, where reliable gear can save time and budget.
Key Features that Benefit Local Crews
- High Color Fidelity: Both the STORM Series and NOVA II emphasize faithful skin tones and color accuracy, essential for Filipino actors and on-set aesthetics.
- Rugged Build and Reliability: The Philippine climate—humid and sometimes challenging on location—demands durable equipment, a criterion where Aputure’s builds excel.
- Wireless Control and DMX Capabilities: Efficient on-set workflows with wireless app control, remote dimming, and DMX integration for larger rigs and studios.
- Energy Efficiency and Heat Management: LED solutions that stay cooler and run longer, reducing downtime during shoots with extended daylight-sparring schedules.
- Portability and Quick-Setup: The NOVA II’s compact form factor and the STORM series’ modularity ease transport between locations, a common need for Philippines-based productions using island hopping or urban shoots.
Industry Support and Local Access
Aputure’s launch in the Philippines includes not only product availability but also enhanced technical support, training sessions, and access to a growing network of local rental partners. This ecosystem is crucial for filmmakers who rely on timely service and accurate lighting setup as part of their creative process. The company’s commitment reinforces the Philippines’ growing reputation as a filming destination with world-class production infrastructure.
What Filmmakers Should Know
Filmmakers and cinematographers in the Philippines looking to upgrade their lighting kit should consider how the STORM Series and NOVA II can integrate with existing rigs. Whether upgrading an on-set lighting plan for a feature or setting up a new studio space, these tools offer scalable options that adapt to various genres—from drama to documentary to commercial content. Early adopters may benefit from local dealer demonstrations, hands-on trials, and bundled rental packages tailored to the Southeast Asian market.
Conclusion: A Bright Future for Local Storytelling
By launching the STORM Series and NOVA II in the Philippines, Aputure is investing in the creative future of Filipino storytellers. The new lighting systems are positioned to become staples on sets across Manila, Cebu, Davao, and beyond, empowering crews to tell better stories with more dependable light. As the local film and media sectors continue to grow, Aputure’s presence signals stronger collaboration, improved production value, and renewed momentum for Philippine cinema.
