Survey Findings: Parents plan to spend big on the holidays
As families prepare for the 2025 holiday season, a new survey reveals a striking trend: parents expect to spend an average of about $737 on gifts. This figure reflects broader shifts in how households approach presents, from stocking stuffers to premium experiences. Among the most talked-about categories, video games stand out as a centerpiece for kids, rivaling gift cards and traditional toys in popularity.
Video games rise to the top: what makes them so popular
Video games have moved beyond simple entertainment to become social hubs, learning tools, and even collaborative family activities. For many kids, a high-demand console accessory, a playstation or Nintendo bundle, or a new PC game is not just a pastime but a lifestyle. The survey highlights that video games ranked among the top three gift categories, suggesting that families are prioritizing interactive, screen-based experiences in an era of digital connection.
Price expectations and marquee gifts
Within the broad spend plan, parents are eyeing marquee gaming gifts that command premium prices. Bundles, limited-edition editions, and high-end accessories — like next-gen consoles, deluxe controllers, virtual reality headsets, or expansive gaming chair setups — can push figures well above the average. The trend suggests parents are weighing lasting value and social appeal, not just instant gratification, when adding a gaming gift to the cart.
Strategies for budgeting this holiday season
That $737 average isn’t a fixed ceiling for every family. Shoppers can approach gifts in a strategic way, for example by prioritizing one or two high-impact items and filling in with smaller, complementary presents. Some tips from budgeting experts include:
– Set a hard cap for the biggest gift and allocate the rest to accessories or games.
– Consider bundles that offer better value than purchasing items separately.
– Look for seasonal sales, membership deals, or trade-in programs to stretch dollars without compromising quality.
Choosing age-appropriate, responsible gaming
With high-priced gaming gifts, parents should balance excitement with suitability. Age ratings, content descriptions, and online safety features are key considerations. For younger players, parents might opt for family-friendly titles or systems with robust parental controls. For older kids, setting time limits and discussing online conduct can help ensure a positive gaming experience that aligns with family values.
What this means for retailers and brands
Retailers should note that demand is shifting toward premium, experience-rich gifts that combine technology with social interaction. Clear product information, extended warranties, and flexible payment options can ease decision-making for holiday shoppers. For brands, storytelling that emphasizes shared family moments and responsible gaming can resonate as families seek gifts that deliver lasting joy rather than quick novelty.
Bottom line: planning meets premium gaming
The 2025 wish list underscores a broader trend: parents are willing to invest in high-quality gaming gifts that promise engagement, learning, and connectivity. Whether you’re shopping for a budding gamer or a family that loves co-op sessions, aligning your choices with budget, age, and safety considerations can help ensure a satisfying holiday season for everyone involved.
