King Promise Shares the Inspiration Behind Bad Habits
Award-winning Ghanaian artist King Promise opened up about the moments that shaped his creativity as he prepared for the launch of his new single Bad Habits, featuring Nigerian superstar Davido. Speaking during a day spent at The Bridge, the artist offered fans a rare glimpse into the people and moments that inspired him as he crafted the upcoming release set to drop on Friday, 21 November.
Influence Born on the Football Field: Essien and Desailly
In a conversation that touched on discipline, ambition, and staying true to one’s roots, King Promise highlighted two football legends who have long inspired his own artistry. Michael Essien, a powerhouse in midfield known for his work ethic and versatility, and Marcel Desailly, whose leadership and composure on match days resonate with Promise’s approach to music and performance, were singled out as pivotal influences. The artist noted how these athletes’ careers—built on resilience and strategic thinking—mirror the journey of a musician navigating studios, press cycles, and live audiences.
A Day at The Bridge: Where Music Meets Momentum
King Promise’s visit to The Bridge provided more than just a backdrop for filming. It was a space where ideas collided and momentum built between shoots. He described the day as a blend of creative sessions, rhythm-building moments, and careful attention to the visual storytelling that accompanies Bad Habits. The choice of location underscored his commitment to authenticity—capturing real atmospheres and genuine fan connections rather than contrived moments.
Bad Habits and the Davido Collaboration
The collaboration with Davido adds a dynamic layer to the track, with Promise explaining that working with the Nigerian icon embodies a natural cross-border energy. Bad Habits, as teased in interviews and social posts, is positioned as a high-tempo romance with catchy hooks and a melody-driven chorus that fans can sing along to. The partnership with Davido signals a fusion of Afrobeat sensibilities and contemporary urban pop, aiming to reach audiences across Africa and beyond.
What Fans Can Expect: A Preview of the Visuals and Sound
From behind-the-scenes clips to studio takes, Promise teased a comprehensive rollout that blends performance with storytelling. He emphasized that the visuals accompanying Bad Habits would reflect the same balance of grit and groove that fans have come to expect from his music. The track’s sonic palette, he hinted, draws on the discipline and focus he admired in Essien and Desailly, translating athletic mindset into musical momentum.
Looking Ahead: Release and Next Steps
Bad Habits is slated for release on Friday, 21 November. Ahead of the drop, Promise has planned a series of teasers and interviews to sustain anticipation while letting the music speak for itself. The collaboration with Davido is poised to amplify his reach, opening doors to new markets and fan communities around the world.
Beyond the Studio: King Promise’s Broader Mission
While Bad Habits represents a key milestone, Promise remains focused on storytelling that resonates with listeners who value sincerity, rhythm, and emotional authenticity. His homage to football legends as sources of inspiration aligns with a broader message about mentorship and perseverance—principles that extend beyond the recording booth into everyday life for fans and aspiring artists alike.
As the countdown to 21 November continues, listeners can expect a track that marries kinetic energy with reflective lyricism, a blend that has become Promise’s signature. The influence of Essien and Desailly will likely resonate not only in the music’s tempo but in the ethos Promise hopes to convey: that greatness is a product of discipline, collaboration, and unwavering dedication.
