Pricey Plate: Why fish and chips are getting pricier
What used to be a cheap, cheerful staple for many households has become noticeably more expensive. The cost of fish and chips has risen dramatically over the past two decades, with a 154 percent increase recorded between September 2005 and September 2025. This surge reflects a complex mix of global supply pressures, inflation, and shifting consumer demand, all of which are squeezing both retailers and customers.
The drivers behind the rise
Several interlocking factors are driving higher prices at the counter. First, the global fishing industry has faced tougher regulations, fluctuating stock levels, and rising fuel costs, all of which push up the price of fish. Second, the broader inflation cycle has lifted the cost of ingredients, packaging, and energy needed to operate takeaway businesses. Third, supply chain disruptions in recent years—from port logjams to labor shortages—have made sourcing and transporting goods more expensive and less predictable.
Wholesaler to retailer: cost pass-through
For many fish and chip shops, margins are thin, and owners often have little room to absorb rising costs. When the wholesale price of fish or potatoes climbs, retailers must decide how much of that increase to pass on to customers. Some shops absorb a portion of the rise to stay competitive, while others adjust menus and portion sizes. The result is a mixed landscape where some outlets still offer value meals, while others are more selective about what’s on the menu.
Voices from the industry
Industry figures say the situation is not simply a temporary blip. Fresco Fisheries owner Eamon Joe recently highlighted that, while costs have surged, many operators are exploring strategies to manage the impact without compromising food safety or quality. These strategies can include renegotiating supplier contracts, refining portion control, investing in energy efficiency, and offering daily specials that balance cost with value. The takeaway sector is increasingly focused on transparency about pricing to help customers understand why a meal may cost more today than in the past.
What this means for consumers
For families and individuals who rely on fish and chips as an affordable meal option, higher prices translate into smaller weekly allowances for treats or extra meals elsewhere. Local neighborhoods may see some price variability, with newer entrants attempting to capture market share through value menus or promotional deals. While price increases can be disagreeable, many consumers still view fish and chips as a part of local culture and a convenient option after a long day.
Is there a path back to affordability?
Industry observers caution that a rapid return to pre-2020 price levels is unlikely in the near term. However, several avenues could help restore affordability over time. Greater efficiency in kitchen operations and energy use can reduce running costs. Diversifying suppliers can protect shops from sudden price spikes, while menu innovation—such as offering smaller portions or two-for-one deals on certain days—can keep options accessible to a broader audience. Public discussion about supporting small, independent fish and chip shops could also play a role in sustaining the tradition as costs evolve.
Conclusion: A changing staple under cost pressure
As the price of fish and chips continues to reflect broader economic dynamics, customers may need to adjust expectations and budgets. For many, the dish remains a comforting, iconic part of British life, even as the price tag grows. By staying informed and choosing value-driven options, consumers and operators alike can navigate this period of cost pressure while keeping a beloved tradition intact.
