Google AI Mode introduces agentic booking capabilities
Google has unveiled a new wave of agentic capabilities within AI Mode, the feature embedded in Search that lets users ask complex questions and receive guided, interactive answers. The upgrade focuses on helping users complete practical tasks—specifically booking event tickets and arranging beauty appointments—without leaving the search results. This shift signals Google’s ongoing effort to turn Search into a more proactive assistant that can handle steps, confirm choices, and finalize bookings with user approval.
What does “agentic” mean in practice?
Agentic capabilities enable AI Mode to take on a more autonomous role in the user journey. Instead of merely presenting options, the system can interpret preferences, ask clarifying questions, compare alternatives, and proceed to act on your behalf when you grant permission. For example, a user might say, “Find a concert nearby this weekend and buy two tickets,” and the AI Mode interface will parse the request, surface suitable concerts, check seat availability, and guide the user through the checkout flow. The aim is to reduce friction and expedite tasks that typically require several clicks across multiple sites.
Booking event tickets: a streamlined experience
With agentic booking, you can search for events and let AI Mode handle the logistics. The system can filter results by location, date, price, and seating type, then present the best fits. Once you pick a choice, the AI can guide you through purchasing steps, apply discounts or promo codes if available, and confirm your order. While the underlying transactions may occur through partner platforms, the AI Mode interface provides a cohesive, on-search workflow that minimizes the need to switch between tabs or apps.
Safety and transparency in ticketing
Google emphasizes that users remain in control. The agentic features require explicit user consent to proceed with bookings, and users can review terms, prices, and cancellation policies at each decision point. This approach helps prevent unintended purchases while still delivering a faster, more intuitive booking path for those who want a hands-off experience.
Booking beauty appointments: convenience for daily routines
The beauty appointment flow mirrors tickets in its use of natural language prompts. Users can request services like haircuts, manicures, or skincare sessions, specify preferred times, and indicate any constraints (location, budget, or stylist). The AI Mode assistant can compare nearby salons, check real-time availability, and present appointment options. After you select a slot, the assistant can initiate the booking with the chosen provider, streamlining what traditionally involves multiple calls or visits to a website.
What this means for users and businesses
For users, the update represents a more efficient way to handle everyday tasks inside a single search experience. It lowers cognitive load, reduces the number of tabs opened, and increases the likelihood that you’ll complete a booking in one session. For businesses, this feature could drive more direct conversions from search, encourage timely bookings, and provide richer data on consumer intent when people interact with the AI Mode flow.
Privacy, control, and future directions
Google has reiterated its commitment to user control and privacy. The agentic features operate under transparent consent mechanisms, clear review steps, and the option to cancel or modify bookings easily. As AI Mode evolves, Google has hinted at expanding agentic capabilities beyond tickets and appointments to a wider set of tasks, potentially including reservations, subscriptions, and other time-sensitive services.
How to try it
Users can access the new agentic booking capabilities by updating to the latest Google app version or visiting Search with the AI Mode interface enabled. Enter a natural-language request such as “Book two tickets to a nearby show this Friday” or “Schedule a hair appointment for next week,” and follow the prompts to complete the flow. Expect a more interactive, decision-aware dialogue that guides you step-by-step to completion.
