Kardashian Content Goes 24/7 on Samsung TV Plus
Pop culture fans in the UK and Ireland now have a dedicated, around-the-clock destination for Keeping Up With the Kardashians. NBCUniversal has joined forces with Samsung TV Plus to launch a new FAST (free ad-supported streaming) channel titled Keeping Up With… The channel brings a curated slice of Kardashian reality programming and related content straight to Samsung’s divergent streaming platform, making it easier than ever to stay connected with the famous family.
What This Means for UK & Ireland Viewers
The Keeping Up With… channel is designed for fans who want quick, uninterrupted access to classic episodes, highlights, and potentially new clips as NBCUniversal formats the lineup for FAST. Viewers won’t need a paid subscription to enjoy the channel; instead, the content is supported by ads, aligning with Samsung TV Plus’ model of free, readily accessible programming. The move also mirrors a broader push to diversify Kardashian-related content beyond traditional broadcasts into streaming-first experiences.
Why a FAST Channel Fits the Kardashians
FAST channels have surged in popularity as viewers seek no-friction access to their favorite franchises. The Kardashians’ enduring popularity and high volume of legacy episodes make them a natural fit for a 24/7 channel. For NBCUniversal, the partnership with Samsung TV Plus expands reach in key markets without the friction of a new subscription tier, while Samsung TV Plus benefits from continually updating, branded entertainment that complements its existing free-to-use catalog.
Content Mix and Strategy
Keeping Up With… is expected to blend long-running episodes with fan-favorite moments, special segments, and exclusive clips. The channel strategy aims to offer casual viewers a steady stream of Kardashian moments while encouraging deeper engagement through related programming that NBCUniversal already distributes across its networks and streaming services. This approach helps keep the franchise culturally relevant, even as the media landscape evolves with on-demand options and social media buzz.
Impact on Fans and Advertisers
For fans, the channel lowers barriers to catch-ups and re-watches, enabling binge-watching sessions on a convenient platform. Advertisers gain access to a highly engaged audience that is known to be passionate about fashion, family dynamics, and reality TV drama. The ad-supported model also provides a cost-effective way for brands to reach a dedicated demographic during peak viewing times, especially in a region with strong Kardashian fandom.
What’s Next for The Franchise on FAST
As NBCUniversal and Samsung TV Plus roll out Keeping Up With… in the UK and Ireland, industry watchers will be watching to see whether this model expands to other markets or evolves to include interactive elements, such as viewer polls or live-tweet tie-ins. The collaboration demonstrates how traditional reality franchises can sustain momentum by leveraging FAST channels and free streaming access in strategic regions.
Conclusion
The Keeping Up With… channel on Samsung TV Plus marks a notable milestone in the Kardashian franchise’s distribution strategy. By delivering a 24/7, ad-supported streaming channel to UK and Ireland audiences, NBCUniversal and Samsung TV Plus provide a convenient, no-cost way to stay connected with the Kardashians’ ongoing pop culture narrative.
