Thamma Breaks Ground on Day 12, Surging in Worldwide Box Office
The romantic-horror comedy at the center of Maddock’s expanding horror universe is making headlines as it edges past a familiar title to claim the position of the second highest grossing film in the Maddock Horror Universe. On Day 12, Thamma, starring Ayushmann Khurrana, Rashmika Mandanna, and Nawazuddin Siddiqui, demonstrated strong word-of-mouth momentum and robust audience turnout across multiple markets, underscoring the growing appeal of Maddock’s signature blend of humor and chills.
Why Thamma Is Resonating With Audiences
Thamma’s appeal lies in its clever balance of romance, fright, and comedy—a recipe that has defined the Maddock Horror Universe since its inception. The interplay between a charming set of leads and a quirky, spine-tingling premise offers something for fans of light-hearted horror and romance alike. Critics have praised the film for its witty dialogue, surprising plot twists, and a soundtrack that complements the mood without overpowering the storytelling.
Star Power Driving Strong Opening and Sustained Run
Ayushmann Khurrana’s versatility continues to attract a wide audience, from long-time fans to younger viewers enticed by Rashmika Mandanna’s energetic performances and Nawazuddin Siddiqui’s signature screen presence. The trio’s chemistry on screen, paired with a mischievous yet endearing narrative arc, has helped Thamma maintain momentum beyond its opening weekend and into a decisive Day 12 milestone.
Box Office Momentum Across Markets
Industry observers note that robust international play and a steady domestic performance have contributed to Thamma’s climb. The Maddock Horror Universe branding—characterized by interconnected stories with tonal consistency—continues to draw curious moviegoers who enjoy catching Easter eggs and callbacks across installments. The film’s performance signals renewed interest in genre-blending fare that manages to feel both fresh and familiar.
Stree Compare: Thamma Surpasses on the Path to the Top
Before Day 12, Stree was widely recognized as a benchmark entry within the Maddock Horror Universe. With Thamma now surpassing Stree to claim the status of the second highest grossing film in the franchise, fans are excited about how the universe may expand its cross-license appeal, including potential future collaborations, new storylines, and added ensemble casts. The shift also fuels anticipation for the next Maddock release and the ongoing conversation about spin-offs and reboots in the horror-comedy space.
What This Means for Maddock’s Strategy
Thamma’s performance reinforces Maddock’s strategy of pairing bankable stars with genre-bending stories that promise both entertainment and rewatch value. As the universe grows, distributors are more willing to back ambitious crossover ideas, cross-promotional campaigns, and immersive marketing experiences that invite audiences to revisit favorite characters while meeting fresh ones. For exhibitors, the film’s success offers confidence in sustaining mid-to-long-term screenings alongside other lineup titles.
Looking Ahead
With Day 12 marking a notable milestone, all eyes are on how Thamma’s box office trajectory will evolve in the coming weeks. Will the film secure the top spot within the Maddock Horror Universe, or will new releases threaten its momentum? For fans and industry watchers, the answer will shape expectations for the next phase of Maddock’s horror-comedy empire, including potential tweaks to marketing, release strategies, and audience engagement across platforms.
As Thamma continues its cinematic journey, audiences can expect a blend of sharp humor, heartfelt moments, and suspenseful sequences that define the genre and remind viewers why Maddock’s horror universe remains a distinctive and influential footprint in contemporary Hindi cinema.
