Singapore’s Culinary Trailblazer: Anastasia Tjendri-Liew crowned Her World Woman of the Year 2025
Singapore shines a little brighter as Anastasia Tjendri-Liew, founder and managing director of Bengawan Solo, is named Her World Woman of the Year 2025. At 78, she’s celebrated not only for building a beloved local bakery brand but for embodying perseverance, community service, and entrepreneurial vision that have shaped Singapore’s culinary landscape for decades.
From a Home Kitchen to a National Bakery Empire
What began as a modest home-based baking operation has blossomed into a bakery empire with more than 40 outlets across Singapore. Bengawan Solo, renowned for its traditional buns, kueh, and iconic white choc-chip slices, has become a cultural touchstone for locals and visitors alike. The journey—from stove-top experiments to a scalable business model—speaks to Anastasia’s keen sense of customer needs, quality control, and strategic partnerships.
Under her leadership, Bengawan Solo has balanced heritage with modern retail realities. The expansion hasn’t compromised the brand’s signature flavors or its reputation for reliable, high-quality pastries. This delicate balance between keeping tradition alive and embracing growth has resonated with customers and inspired a new generation of home bakers who dream of turning family recipes into lasting businesses.
Leadership That Goes Beyond the Bakery
Beyond the oven, Anastasia’s leadership has emphasized mentorship and social impact. Her work extends into pro bono law and community outreach, demonstrating a commitment to using business platforms to support broader societal goals. This aspect of her leadership reflects the Her World Woman of the Year 2025 selection criteria: a blend of business acumen, public service, and the ability to effect meaningful change in the community.
Her World recognized not only the growth of Bengawan Solo but also how Anastasia’s governance fosters a positive workplace culture. Her approach has helped attract talent, sustain long-term customer loyalty, and create opportunities for aspiring entrepreneurs who see entrepreneurship as a force for good as much as a route to financial success.
Innovation, Quality, and the Singapore Brand
Under Anastasia’s watch, Bengawan Solo has continued to innovate while maintaining its core identity. Seasonal offerings, collaborations with local suppliers, and careful menu evolution keep the bakery relevant in a competitive market. Yet tea-time classics—banana chiffon cake, caramel mouse, and the famed pandan cheng—remain at the heart of the brand.
The award underscores how a well-run local business can become a national emblem. For Singapore, Bengawan Solo’s story mirrors a broader narrative about how traditional crafts can scale responsibly while preserving artisanal integrity. Anastasia’s leadership demonstrates that longevity in retail comes from relentless attention to product quality, customer experience, and a clear long-term vision.
What the Recognition Means for Women in Business
The Her World Woman of the Year 2025 honor spotlights women who break barriers, balance multiple responsibilities, and lift communities through enterprise. Anastasia’s example offers a blueprint for aspiring women entrepreneurs: start with a strong product, cultivate trust with customers, invest in people, and leverage success to contribute to society.
As Bengawan Solo continues to grow, the award signals a broader shift toward recognizing business leaders who integrate social impact with commercial success. Anastasia’s story is a powerful reminder that entrepreneurship is not only about profit but also about leaving a lasting positive imprint on the community you serve.
Looking Ahead
With more than four decades of leadership behind her, Anastasia Tjendri-Liew’s next chapters are anticipated with excitement. Whether expanding to new markets, launching new product lines, or deepening pro bono and community initiatives, her work remains a testament to the idea that great food and responsible leadership can go hand in hand.
