Israel and the Philippines Outline Expanded Cooperation in Tourism, Trade, and Cybersecurity
Israel is pursuing a deeper, multi-faceted partnership with the Philippines, highlighting shared interests in tourism growth, economic collaboration, and cybersecurity, according to Israel’s Ambassador to Manila, Dana Kursh. In an exclusive roundtable with The Manila Bulletin on October 27, Kursh outlined “more avenues of cooperation” that could strengthen ties that date back to World War II. The plan includes a possible free trade agreement (FTA), direct flights between the two countries, and closer collaboration on cybersecurity, all aimed at boosting people-to-people connections and business ties.
High-Level Commitment Signals a Long-Term Bond
Kursh emphasized that the relationship is moving from past goodwill toward concrete, forward-looking initiatives. She noted multiple high-level visits by Israeli ministers responsible for foreign relations, economy, and tourism, along with a deputy foreign minister, illustrating that the Israeli government is “thinking very highly of the Philippines.” The prime minister’s directive to “look east” has translated into active engagement with the Philippines, she said, signaling a strategy that values the archipelago as a key partner in East Asia.
Trade and Direct Flights: Two Pillars of Keen Economic Interest
A cornerstone of the evolving partnership is the prospect of a free trade agreement. Discussions on the mechanisms of an FTA began in July, with hopes that an agreement could unlock new economic ties and boost two-way trade and investment. Kursh stressed that finalizing the FTA would strengthen the bond between the two nations, enabling easier business, greater market access, and stronger supply chains in the region.
Alongside trade, direct flights are viewed as a catalyst for tourism, people-to-people exchanges, and business linkages. While travel advisories currently affect perception, Kursh suggested that lifting or easing travel warnings could unleash a two-way tourism boom. She described two potential models for direct air service—ranging from frequent, fully direct routes to schedules with a limited number of weekly flights—designed to be a “win-win” for airlines, travelers, and the economies involved. Discussions with Philippine Airlines (PAL) have already taken place, laying the groundwork for stronger air connectivity and reciprocal visitation, especially as both countries host thousands of potential travelers who could explore the Philippines’ “7,000 mini paradises” and Israel’s diverse tourism markets.
Overcoming Travel Hurdles to Tap Tourism Potential
Kursh acknowledged a current obstacle: the Philippines’ travel advisory on Israel. She urged officials to pair the region’s evolving peace prospects with practical steps to lift or relax the advisory, arguing that improved safety signals and regional stability would attract more visitors from both sides. With better flight options and clearer safety guidance, tourism could flourish, benefiting hospitality sectors, local communities, and small and medium-sized enterprises in both countries.
Cybersecurity and Innovation: A Shared Technology Agenda
Beyond tourism and trade, Kursh highlighted Israel’s strength in technology and cybersecurity as a core area for collaboration. “Added value” from Israel’s experience in innovation could help the Philippines enhance its digital resilience, secure critical infrastructure, and accelerate the transfer of best practices in cybersecurity. The ambassador described a recent business forum that brought Israeli cybersecurity firms together with Philippine officials to explore partnerships and practical implementations. This collaboration is framed as part of a broader effort to prepare the next generation with skills in technology, health, and security, ensuring a safer, more connected future for both nations.
Looking Ahead: A Practical, People-Centered Partnership
Kursh summarized the mood: while political leadership in both capitals has laid a strong foundation, the next steps must be practical and mutually beneficial. She expressed cautious optimism that, within the next 12 to 18 months, tangible progress could emerge on the FTA, direct flight arrangements, and cybersecurity collaborations, tempered by the real-world decisions of airlines, regulatory bodies, and policymakers in both countries. The overarching message is one of renewed momentum—an opportunity to build on a long-standing bond with innovative, people-focused cooperation that serves both the Filipino and Israeli public.
As these conversations unfold, observers will be watching how quickly the two countries can translate diplomatic intent into concrete benefits for travelers, traders, digital security teams, and everyday citizens who stand to gain from a strengthened, resilient partnership.
