Maxicare expands Prima prepaid health cards to cover more life stages
Maxicare Healthcare Corp. has broadened its prepaid healthcare lineup under the Prima brand, making wellness more accessible and personalized for Filipinos at different life stages. Distributed exclusively by MaxiHealth, the expanded Prima series aims to deliver convenient access to medical consultations, laboratory services, and preventive care without the wait tied to traditional health plans.
What’s new in the Prima lineup
The refreshed Prima range includes three core offerings—Consult, Access, and Elite—each designed to provide unlimited consultations with general practitioners and specialists, plus access to laboratory and diagnostic services for a full year. This structure is aimed at reducing barriers to timely medical advice and tests, enabling more proactive health management for individuals and families.
Pregnancy and early parenting packages
Among the notable additions are Prima for Moms and Prima for Babies. The pregnancy package, priced at P16,499, covers full prenatal care, supporting expectant parents with ongoing medical oversight, screenings, and guidance throughout pregnancy. For newborns and young children, the P4,999 baby plan includes pediatric consultations and a 6-in-1 vaccine, helping ensure routine immunizations and pediatric checks are accessible within a prepaid framework.
Preventive and disease-focused care
In addition to perinatal options, Maxicare has introduced Prima Screen, a preventive health check program starting at P2,499. This package focuses on early detection and ongoing wellness, aligning with a broader shift toward proactive, value-based care in the Philippines. The lineup also features disease-focused plans for chronic conditions, with packages for hypertension priced at P2,499 and diabetes at P2,099, reflecting an emphasis on managing long-term health risks within a prepaid model.
Why this matters for Filipino families
Maxicare says the expanded Prima family is about turning healthcare into a thoughtful, lasting gift—one that combines convenience with proactive management. By consolidating consultations, tests, and preventive services into one prepaid offering, families can plan, budget, and prioritize health without compromising on access. The approach also supports early intervention, smoother care coordination, and reduced out-of-pocket surprises for routine and preventive care.
What potential customers should know
Key considerations for prospective buyers include evaluating which Prima tier aligns with their healthcare needs, the number of anticipated consultations, and the types of tests or vaccines included in each plan. Because the packages cover a wide range of services—from obstetric care to pediatric immunizations and chronic disease management—families can tailor their health coverage to fit evolving life events. It’s wise to compare the annual costs with anticipated healthcare usage to determine value and long-term savings.
Accessibility and convenience
With exclusive distribution through MaxiHealth, the Prima expansion emphasizes a streamlined customer experience, including simplified enrollment, clear coverage terms, and a network of participating healthcare providers. In a country where timely access to medical advice can be a challenge, the Prima line aims to reduce friction and encourage regular health maintenance.
Conclusion
Maxicare’s expanded Prima prepaid health cards reflect a strategic push toward personalized, proactive care that can adapt to adulthood, parenthood, and chronic conditions. As Filipinos seek more convenient and predictable healthcare options, the Prima lineup positions itself as a practical gift of health—supporting wellness at every stage of life.
