RM of BTS Teams Up with Samsung for a Home Art Experience
In a“stay-at-home” moment that feels both intimate and cinematic, RM of BTS — the globally influential K-pop artist and Samsung Art TV ambassador — unveils a new short film highlighting how home can become a personal gallery. Released during Art Basel Paris week, the feature reinforces Samsung’s mission to fuse art, technology, and daily life through its Art TV lineup, including The Frame Pro and Neo QLED 8K. The project offers viewers a rare glimpse into RM’s daily relationship with art and how premium displays can translate museum-quality visuals to living rooms worldwide.
The Film: A Personal Connection to World-Class Art
The short film follows RM as he curates artworks that mirror emotion, seasonality, and personal memory. It emphasizes a curated rotation of works that resonate with the autumn season, such as Keith Haring’s “Dancing Dog,” paired with serene pieces like Lee Shinja’s “Spirit of Mountain” and Natasha Durley’s “Super Moon.” The narrative centers on art as a daily source of joy, reflection, and optimism—an idea RM describes as central to his life and creative process. Viewers are invited to see how an individual of RM’s stature translates a gallery-like experience into a familiar, comfortable setting—the home—as part of a broader cultural conversation about accessibility to art.
Art at Home: The Frame Pro, Neo QLED 8K, and Art Store
Samsung’s Art TV range sits at the intersection of display innovation and interior design. The Frame Pro’s matte finish minimizes glare, striving to replicate the texture and tonal range of museum canvases so viewers encounter authentic brushwork without distractions. Neo QLED 8K panels add depth, contrast, and color precision that capture the subtleties of light and color in each artwork. Together, they are designed to bring art closer to daily life, rather than requiring a dedicated gallery room.
Central to the experience is Samsung Art Store, a subscription service accessible on The Frame and other Art TV models. It offers a growing library of more than 4,000 artworks from museums, galleries, and contemporary artists, enabling users to curate evolving wall collections without leaving home. RM highlights how this digital access expands the idea of what a living space can be: a flexible, personal gallery that reacts to mood, season, and personal taste.
The Role of the Artist as Everyday Curator
RM reinforces a broader industry trend: art should be woven into daily life, not siloed in exclusive spaces. “Art has always been a way for me to reflect, to connect, and to find meaning in everyday moments,” RM states. By pairing this philosophy with Samsung’s technology, the short film resonates with audiences who seek meaningful enrichment in their routines. The project also signals how high-profile collaborations can democratize culture, allowing more people to experience art through high-quality screens in their homes.
<h2 Samsung’s Vision: Accessible Culture Through Innovation
Hun Lee, Executive Vice President of Visual Display at Samsung Electronics, notes that the collaboration with RM underscores a shared belief: art gains its fullest power when it becomes part of everyday life. By showcasing how The Frame Pro and Neo QLED 8K translate artistic intent into living-room reality, Samsung makes culture accessible to more households. The partnership extends beyond product innovation, echoing Samsung’s commitment to cultural partnerships and its role as a facilitator of art in modern life.
Art Basel Paris and Beyond: A Continuation of a Global Initiative
The short film lands within the broader context of Samsung’s ongoing collaboration with RM as part of the Art TV program, aligned with the company’s presence at Art Basel events and its status as BAFTA’s Official Screen Partner. By blending RM’s influence with Samsung’s display technology, the project aims to inspire households worldwide to explore, collect, and experience art in new ways. Through the Art Store and premium displays, viewers gain a living, breathing gallery that evolves with time and taste.
Access and Exploration
To learn more about Samsung Art TV, The Frame Pro, Neo QLED 8K, and the Art Store, readers can explore the official Samsung site. The collaboration demonstrates how art, technology, and daily life can converge to enhance home aesthetics, mood, and inspiration, inviting everyone to become their own curator in a visually immersive environment.
This project marks another step in RM’s ongoing role as a global ambassador for Samsung Art TVs, reinforcing the idea that art’s transformative power is most impactful when it travels from gallery walls into the heart of our daily spaces.
