Disney and Formula 1 Launch a Glittering Fusion of Sports and Storytelling
The much-anticipated collaboration between Disney and Formula 1 is set to bring together the thrill of high-speed racing with the timeless storytelling prowess of Disney. The Fuel the Magic campaign aims to deliver unforgettable fan experiences, exclusive content, and an elevated product line that blends the glamour of Las Vegas with the whimsy of iconic characters. The kickoff takes place during the Las Vegas Grand Prix this November, signaling a new era of cross-industry partnership between entertainment giants and global motorsport.
A Spectacle on the Strip: Mickey & Friends Take Center Stage
Disney fans will be treated to appearances by beloved characters including Mickey Mouse, Minnie Mouse, Donald Duck, Daisy Duck, Goofy and Pluto at the heart of the race action. In a first-of-its-kind moment, the conductor of Disney magic, Mickey Mouse, will perform in front of the Fountains of Bellagio as part of a one-of-a-kind Disney Live Entertainment show. The Mickey & Friends takeover promises an immersive experience with enchanting music and carefully choreographed pyrotechnics designed to delight audiences of all ages.
A National Anthem and Community Day to Celebrate 70 Years of Happiness
To kick off race day, the Disneyland Band will perform a special version of the national anthem, creating a ceremonial feel that honors decades of storytelling, friendship, and joy. In addition, a dedicated community day in Las Vegas will bring Disney magic directly to local kids, reinforcing the brand’s commitment to inspiring young fans beyond the stadium walls.
Experiential Access: From Pit Lanes to Exclusive Merchandise
Fans will gain enhanced access through a series of tiered experiences. Ahead of the qualifying session, Mickey & Friends will participate in a pitlane walk, offering a rare glimpse into the teams at work. Select main grandstand ticket holders will receive opportunities to witness this collaboration up close, with a clear blend of sport and spectacle that only Disney and Formula 1 could conceive.
In early November, the Disney x Formula 1 merchandise line will debut, merging the playful energy of Mickey & Friends with the sleek, performance-ready aesthetic of the Las Vegas Grand Prix. The elevated capsule collection will be available on-site beginning Nov. 8 at the F1 Las Vegas Hub Presented by American Express inside the Venetian Resort Las Vegas, with select items rolling out to DisneyStore.com in North America. Details about the collection release will be announced soon, inviting fans to secure pieces that symbolize both speed and story.
Digital and Global Fan Engagement
The collaboration isn’t limited to in-person experiences. Disney and Formula 1 plan a robust digital program featuring exclusive behind-the-scenes content, immersive storytelling, and fan-driven experiences that connect enthusiasts around the world to the excitement of race weekends. Whether watching in person or tuning in remotely, audiences will feel the magic of Disney integrated into the adrenaline of Formula 1, a unique cross-cultural celebration of performance, innovation and imagination.
Looking Ahead: A New Chapter for Entertainment and Sport
As the teams prepare for the big reveal in Las Vegas and beyond, leaders from both organizations emphasize that this is the start of a broader journey. The launch in 2026 will expand the Disney Mickey & Friends and Formula 1 collaboration, bringing more magic to fans across seasons. The Fuel the Magic program is designed to keep fueling excitement through 2026 and 2027, ensuring every race weekend becomes a shared celebration of creativity and speed.
How to Stay Connected
Fans can follow the conversation on social media using #FuelTheMagic and by following @mickeymouse and @f1 for updates. The Las Vegas Grand Prix will be broadcast on ESPN and the ESPN App in the United States, with global coverage through local F1 broadcasters. For a front-row seat to the magic, plan your trip to Las Vegas and explore the new Disney x Formula 1 experiences as they unfold.
