Introduction: A Historic Collaboration for Race Weekend Magic
Disney and Formula 1 have announced a groundbreaking collaboration that blends world-class motorsport with Disney’s legendary storytelling. The “Fuel the Magic” campaign will debut at the Las Vegas Grand Prix this November, introducing an exclusive merchandise line and a slate of fan experiences designed to elevate race weekends for fans around the world. This partnership signals a new era where entertainment and sport converge to create immersive, shareable moments for audiences of all ages.
Stars on the Track: Mickey and Friends Take Center Stage
In a first-of-its-kind appearance, iconic Disney characters—Mickey Mouse, Minnie Mouse, Donald Duck, Daisy Duck, Goofy, and Pluto—will become part of the Las Vegas Grand Prix backdrop. A centerpiece moment will feature Mickey Mouse performing in front of the Fountains of Bellagio as part of a Disney Live Entertainment show. The immersive performance promises musical enchantment, dazzling lighting, and controlled pyrotechnics that align with the high-energy atmosphere of Formula 1 racing.
A National Anthem of Disney Magic
To officially kick off race day, the Disneyland Band will perform a special rendition of the national anthem, celebrating 70 years of happiness and bridging Disney’s timeless melodies with the adrenaline of F1. The collaboration underscores Disney’s ability to weave its storytelling into live sports experiences, making the Las Vegas Grand Prix a moment of unified spectacle.
Community and Experience: Fans, Access, and Exclusive Content
The collaboration extends beyond the main event. Mickey and Minnie will participate in a community day aimed at inspiring local kids in Las Vegas, highlighting Disney’s commitment to storytelling as a catalyst for positive outreach. Ahead of qualifying, Mickey & Friends will join a special pitlane walk, offering select main grandstand ticket holders a rare, up-close look at the teams at work. This behind-the-scenes access mirrors the broader “Fuel the Magic” goal: to deliver exclusive content and special moments that fans can share across platforms.
Merchandise and On-Site Experience: A New Capsule Collection
In early November, Disney and Formula 1 will launch a limited-edition merchandise line that fuses Mickey & Friends’ whimsy with the sleek, modern aesthetic of the Las Vegas Grand Prix. The capsule collection will debut on-site November 8 at the F1 Las Vegas Hub Presented by American Express inside the Venetian Resort Las Vegas. A portion of items will be available on DisneyStore.com in North America. The line promises elevated product design that resonates with fans who crave both nostalgia and contemporary sports fashion.
Content, Connectivity, and the Global Fan Experience
Beyond on-site theater and retail, the Fuel the Magic program will deliver exclusive digital experiences that connect fans worldwide. From behind-the-scenes footage to collaborative storytelling, Disney and Formula 1 aim to extend the thrill of race weekends long after the checkered flag. The partnership also sets the stage for the 2026 launch of the Disney Mickey & Friends and Formula 1 collaboration, signaling two iconic brands uniting for a multi-year entertainment-sport journey.
Looking Ahead: Global Reach and Ongoing Magic
When the Las Vegas Grand Prix lights up on November 22, 2025, U.S. fans can watch on ESPN or the ESPN App, with global audiences accessing the race through local F1 broadcasters. The Fuel the Magic campaign is designed to ride the wave through the 2026 and 2027 Formula 1 seasons, delivering continued excitement, creative storytelling, and memorable moments for fans at the track and at home.
Follow and Engage
Fans can follow @mickeymouse and @f1 on social media and join the conversation with #FuelTheMagic across all platforms for updates, drops, and special events related to the collaboration.
