Reddit Expands AI-Powered Search to Five New Languages
Reddit announced on Thursday that its AI-powered search experience is expanding to five additional languages: French, German, Spanish, Italian, and Portuguese. This move broadens the reach of Reddit Answers, the AI-enhanced search feature that sits alongside the platform’s traditional search. With the update, users who have set one of these languages as their default, rather than English, can now interact with the AI in a question-and-answer format.
The expansion targets several key markets where the platform already has a strong user base. Countries including Brazil, France, Germany, Spain, Mexico, and Italy now have access to the enhanced search experience, making it easier for non-English speakers to find relevant content, summarize threads, or get quick answers from Reddit’s AI.
How the AI-Powered Search Works
The AI-powered search leverages a Google AI model to interpret queries and deliver concise results from Reddit’s vast repository of discussions. Users can perform more natural, conversational searches, asking follow-up questions and receiving contextually relevant answers. The feature is designed to complement traditional search by providing a more interactive and intuitive way to explore Reddit’s community-driven content.
Reddit first introduced AI-powered search last year as part of its broader effort to enhance discovery. Since then, the company has been refining the feature, expanding language support, and increasingly integrating it into Reddit Answers. While the AI provides direct answers, it also surfaces relevant threads, posts, and comments to help users verify information and explore diverse viewpoints within the platform’s discussions.
Why Multilingual AI Search Matters
Making AI search available in multiple languages improves accessibility and user experience for a global audience. For many Redditors, language barriers can hinder the ability to discover useful information, engage with communities, or participate in discussions. By adding French, German, Spanish, Italian, and Portuguese, Reddit lowers friction for millions of users who prefer or need to interact in their native language.
The move also aligns with broader industry trends toward multilingual AI tools that serve diverse communities. By supporting more languages, Reddit can better capture regional conversations, niche subreddits, and localized trends that are otherwise harder to surface through English-only interfaces.
What This Means for Reddit’s Community
For users who have set a non-English default language, the AI chat experience becomes more integrated into everyday Reddit use. They can ask questions about trends, rules, or topics within subreddits, in addition to seeking summaries of long threads or identifying relevant posts quickly. Reddit emphasizes that AI search is designed to assist, not replace, human-driven exploration — it points users toward content created by the community while offering a fast, intelligible way to navigate it.
Reddit CEO Steve Huffman has previously highlighted the platform’s strong engagement with search features. In recent communications, he noted that Reddit search attracts more than 70 million weekly users and that Reddit Answers is used by over 6 million people. The ongoing language expansion is a part of the broader strategy to unify and streamline the search experience across the platform, enhancing discoverability and retention across languages and regions.
What’s Next for Reddit Answers
While the current expansion brings five new languages online, Reddit has signaled continued investments in AI-assisted discovery. Future updates could include deeper integration with popular subreddits, improved handling of nuanced language in different locales, and added controls for users who wish to tailor the AI’s responses to their preferences. As with any AI tool, Reddit’s approach will likely focus on maintaining accuracy, transparency, and alignment with community guidelines.
