Twice Breaks Ground at the Victoria’s Secret Fashion Show
South Korean girl group Twice made history on October 15 in New York as they became the first K-pop group to perform at the Victoria’s Secret Fashion Show. The four-member stage, staged in front of a global audience, marked a milestone for K-pop’s growing influence on major fashion and entertainment platforms. The performance occurred amid the show’s ongoing celebration of fashion, music, and pop culture, with a lineup that mixed established stars and rising acts.
Lineup and Looks
Twice’s quartet—Nayeon, Momo, Jihyo, and Tzuyu—took the runway wearing Victoria’s Secret’s latest collection. Their outfits featured pink knee-high fur-lined leg warmers paired with lingerie in pink and black, combining bold style with the show’s glamorous aesthetic. During the red carpet, Jihyo, speaking through an interpreter, noted that the performance featured only four members rather than the group’s usual nine, adding that the experience was about sharing their new performance with fans worldwide.
New Music on the Stage
During their spot on the program, Twice performed “This Is For (2025)” and “Strategy (2024).” “Strategy” is among songs tied to the soundtrack of Netflix’s animated film KPop Demon Hunters (2025), while “This Is For” serves as the lead track from their fourth Korean studio album released in July. The duo of tracks showcased the group’s evolving sound and stagecraft, blending tight choreography with catchy hooks that have helped them maintain a global fanbase.
Fan Reactions and Artist Response
Fans reacted with a mix of excitement and concern following the show. Some voiced disappointment over Tzuyu’s singing, citing a drop in vocal strength during the live performance. After the event, Tzuyu addressed the issue via fan platform Bubble, explaining that throat discomfort and phlegm had affected her voice onstage despite a warm-up with a vocal coach before departure. Her message underscored the challenges artists sometimes face during high-pressure live performances, while many fans offered support and encouragement.
Broader Spotlight on K-Pop and Fashion
The Victoria’s Secret Fashion Show continued to evolve this year with multiple global acts in attendance, including Missy Elliott, Madison Beer, and Karol G. Twice’s appearance followed Blackpink’s Lisa opening the show in 2024, highlighting how K-pop groups are becoming regular fixtures in major fashion-and-music events. For Twice, the NY appearance aligns with a broader push as they near their 10th anniversary in 2025, following the release of their special album Ten: The Story Goes On and the ongoing This Is For World Tour, which recently performed in Singapore and heads to Kuala Lumpur.
What’s Next for Twice
As Twice continues to celebrate a decade of music, fans can expect more high-profile performances and fresh music releases. The group’s ability to balance critically acclaimed albums with dynamic live shows has kept them at the forefront of the global K-pop movement. While touring and new music development unfold, this Victoria’s Secret appearance will likely be remembered as a symbol of K-pop’s expanding footprint in fashion runways and television stages alike.
Conclusion
Twice’s moment at the Victoria’s Secret Fashion Show marks a historical milestone for K-pop in mainstream fashion entertainment. The performance illustrated the group’s resilience and versatility, even as individual vocal performances faced scrutiny. With continued music releases, a thriving world tour, and ongoing collaborations, Twice remains a major force in both music and fashion worldwide.
