Twice Makes History as the First K-Pop Group to Perform at Victoria’s Secret Fashion Show
In a landmark moment for K-pop and fashion crossovers, Twice became the first K-pop group to perform at the Victoria’s Secret Fashion Show in New York on October 15. The event marked a historic milestone for the lingerie brand’s annual spectacle, signaling a broader inclusion of global pop acts on one of fashion’s most-watched stages.
Four members took the runway for Twice: Nayeon, Momo, Jihyo, and Tzuyu. They wore Victoria’s Secret’s latest collection, pairing pink knee-high fur-lined leg warmers with coordinated pink and black lingerie looks. The quartet appeared on a catwalk long associated with glamorous fashion moments, now enriched by the group’s high-energy choreography and global fanbase. The remaining five members—Jeongyeon, Sana, Mina, Dahyun, and Chaeyoung—watched from the backstage area, cheering on their teammates as they prepared to take the spotlight.
Performance Details and Context
For the show, Twice performed a two-song set, This Is For (2025) and Strategy (2024), delivering synchronized dance lines and Versace-filled fashion energy that resonated with fans around the world. Strategy is tied to the soundtrack of Netflix’s animated film KPop Demon Hunters (2025), while This Is For serves as the title track from Twice’s fourth Korean studio album, released in July. The performances represented a bridge between their chart-topping discography and a global fashion audience.
Jihyo, 28, spoke through an interpreter on the red carpet, noting the unusual but exciting lineup for the show. “We usually perform as a nine-member group, but it’s just four this time. We hope everyone enjoys our new performance,” she said. The group’s dynamic is built on precision on stage, and fans were eager to see how the four-piece arrangement would translate to Victoria’s Secret’s runway theatrics.
Reaction and Challenges
Reaction from fans and commentators was mixed as some praised the historic achievement, while others critiqued vocal moments during the live set. Tzuyu later addressed the concern on the fan platform Bubble, explaining that throat issues affected her voice during the performance. “Before coming to New York, I warmed up with a vocal teacher, but my throat got worse after arriving,” she wrote in Korean. “My voice was still good during rehearsal, but it got worse during the actual performance and I couldn’t make a sound because I had phlegm in my throat.” The transparency from Tzuyu underscored the pressures performers face when presenting at high-profile events while dealing with travel, media scrutiny, and the demanding pace of touring life.
Despite the hiccup, the appearance was noted as a meaningful step for K-pop’s global presence on major fashion stages. The Victoria’s Secret Fashion Show has historically highlighted international acts, and Twice’s participation continued the trend of embracing diverse musical styles on a platform known for spectacle and storytelling.
What’s Next for Twice
As Twice continues its This Is For World Tour, the group recently marked additional milestones. They released a special album, Ten: The Story Goes On, to celebrate their 10th anniversary in 2025, with the lead single Me+You dropping on October 10. The tour schedule showed upcoming dates in Kuala Lumpur, following a performance in Singapore on October 11–12. The members’ shared goals for the year emphasize growth, connectivity with fans, and a continued push to blend musical identity with global entertainment platforms.
For fans and industry observers, Twice’s Victoria’s Secret moment signals a broader acceptance of K-pop acts in mainstream fashion events. It also highlights the group’s resilience and adaptability as they navigate solo four-member performances in high-pressure environments while maintaining a united group identity across multiple projects.
