Twice Makes History as the First K-Pop Group at the Victoria’s Secret Fashion Show
In a landmark moment for K-pop and fashion crossovers, Twice became the first K-pop group to perform at the Victoria’s Secret Fashion Show in New York on October 15. The quartet—Nayeon, Momo, Jihyo, and Tzuyu—took the stage alongside Victoria’s Secret’s latest collection, delivering a performance that blended high-energy pop with a couture runway ambience. The event marked a long-anticipated milestone for the group and for K-pop acts seeking to make inroads into mainstream fashion spotlight.
Lineup and Performance Details
Twice hit the runway with a four-member lineup, explaining to fans via the red carpet that the set would be shorter than usual. “We usually perform as a nine-member group, but it’s just four this time. We hope everyone enjoys our new performance,” Jihyo said through an interpreter. The other five members—Jeongyeon, Sana, Mina, Dahyun, and Chaeyoung—were not on stage for this appearance, a move that underscored the show’s selective performance framework and the logistics of a high-profile fashion event.
The group performed a pair of songs associated with their evolving catalog. They opened with This Is For (2025) and closed the set with Strategy (2024), tracks that have been central to their recent musical identity. Notably, Strategy is linked in media discourse to the soundtrack of the Netflix animated film KPop Demon Hunters (2025), underscoring how Twice’s music is crossing into multimedia storytelling beyond traditional album cycles.
StageStyle and Wardrobe
For the appearance, Nayeon, Momo, Jihyo, and Tzuyu wore Victoria’s Secret’s latest collection. Visuals highlighted pink knee-high fur-lined leg warmers paired with lingerie in pink and black—a styling choice that aligned with the brand’s sultry, glamorous aesthetic while letting the group’s synchronized choreography shine through on the runway stage.
Fans Respond and Challenges
The event drew immediate fan attention and online chatter, with some viewers praising the historic moment and others focusing on vocal performance. After the show, a vocal challenge surfaced for Tzuyu, who addressed concerns on Bubble, a fan platform. She explained that a pre-show warm-up with a vocal teacher did not prevent a throat issue on stage: “Before coming to New York, I warmed up with a vocal teacher, but my throat got worse after arriving. My voice was still good during rehearsal, but it got worse during the actual performance and I couldn’t make a sound because I had phlegm in my throat.” Her transparency resonated with fans who appreciated the group’s dedication and the demanding nature of live performances in such a high-pressure setting.
A Broader Show Moment
Twice wasn’t the only artist drawing attention at the Victoria’s Secret Fashion Show that year. Performers including American rapper Missy Elliott, American singer Madison Beer, and Colombian star Karol G added to a diverse lineup that highlighted music’s role in fashion’s most visible stage moments. The show’s audience witnessed a fusion of music, style, and media storytelling that continues to shape how pop groups like Twice navigate global stages beyond traditional concert venues.
Twice’s 2025 Momentum
Celebrating their 10th anniversary in 2025, Twice released a special album, Ten: The Story Goes On, featuring the lead single Me+You on October 10. The group is touring internationally with their This Is For World Tour, with recent dates in Singapore and upcoming shows in Kuala Lumpur. As they move through 2025, the group continues to expand its footprint across music and fashion, demonstrating how K-pop acts are redefining global spectacle.
