Hania Aamir Appointed as UN Women National Goodwill Ambassador for Pakistan
In a landmark move for gender equality in Pakistan, the United Nations Entity for Gender Equality and the Empowerment of Women (UN Women) has designated actor and youth icon Hania Aamir as its National Goodwill Ambassador for Pakistan. The announcement, made in Islamabad, signals a renewed commitment to amplifying the voices of women and girls across the country and leveraging star power to drive social impact.
A Role with a Clear Mission
As National Goodwill Ambassador, Hania Aamir will serve as a public advocate for women’s rights, focusing on economic empowerment, leadership development, digital inclusion, and the urgent work of preventing gender-based violence. Her influence—built through a broad fan base among the country’s youth—will be harnessed to raise awareness, mobilize communities, and catalyze concrete action in collaboration with UN Women and local partners.
Following in a Notable Legacy
Hania succeeds Muniba Mazari, who held the honorary post until August 2025 and remains a prominent global advocate for women’s rights and social justice. The transition underscores UN Women’s ongoing effort to engage high-profile advocates who can connect with diverse audiences and inspire participation at the grassroots level.
Statements from Leadership and the New Ambassador
Expressing her gratitude, Hania Aamir said, “I am deeply honored to be designated as UN Women’s National Goodwill Ambassador for Pakistan. This is more than just a title — it is a commitment to speak up for women and girls whose voices deserve to be heard. I hope to contribute meaningfully by championing equality, promoting empowerment, and helping create opportunities where every woman and girl can shape her own future with confidence and dignity.”
Jamshed M. Kazi, UN Women Pakistan Country Representative, welcomed the appointment, noting its timing as the country marks milestones in women’s rights. “Hania’s appointment comes at a pivotal time as we commemorate 30 years of the Beijing Declaration and Platform for Action — a landmark global agenda for women’s rights and gender equality. Her passion, creativity, and strong connection with Pakistan’s youth make her an ideal advocate to carry forward UN Women’s mission,” he said. “We look forward to turning awareness into action and transformative change for women and girls across Pakistan.”
<h2 A Focus on Inclusive Change
In her new capacity, Hania Aamir will participate in UN Women-led campaigns to strengthen women’s participation in the economy, leadership roles, and digital innovation. The ambassadorial work will also extend to advocacy around climate resilience, access to education, and protection from violence, aligning with broader goals for a more equitable and inclusive society.
About UN Women and the Mission Ahead
UN Women is dedicated to achieving gender equality and the empowerment of all women and girls. It collaborates with governments, civil society, and communities to advance women’s rights, shape inclusive policies, and drive systemic change toward a fairer world. The appointment of Hania Aamir reinforces UN Women’s strategy to engage dynamic national figures in promoting social transformation and tangible improvements in women’s lives across Pakistan.
