Hania Aamir Appointed UN Women National Goodwill Ambassador for Pakistan
The United Nations Entity for Gender Equality and the Empowerment of Women (UN Women) has designated actor and youth icon Hania Aamir as its National Goodwill Ambassador for Pakistan. The appointment marks a significant step in advancing gender equality and women’s empowerment across the country, leveraging Aamir’s broad public influence and commitment to social change.
Aamir’s Role and Mission
In her new capacity, Hania Aamir will serve as a vocal advocate for women and girls, partnering with UN Women to promote inclusion, leadership, and economic participation. Her responsibilities include raising awareness, mobilizing communities, and amplifying the voices of those whose needs are often overlooked, particularly women facing barriers to economic empowerment, digital inclusion, and safe, dignified opportunities.
Key Focus Areas
The collaboration aims to address several pivotal areas:
- Women’s economic empowerment and leadership in business and public life.
- Digital inclusion and access to information technology for all, including rural communities.
- Prevention of gender-based violence and support for survivors through stronger protection mechanisms.
- Climate resilience and education access as pillars of long-term social equity.
These priorities align with UN Women’s broader mission in Pakistan to foster a more equitable society where women and girls have equal opportunities to participate in economic, political, and social life.
Continuing a Legacy of Advocacy
Hania Aamir succeeds Muniba Mazari, who held the honorary position until August 2025 and remains a leading voice for women’s rights and inclusion. The transition underscores UN Women’s ongoing commitment to elevating diverse, youth-driven perspectives in the pursuit of sustainable gender equality.
Quotes from Leaders
Hania Aamir expressed gratitude and resolve: “I am deeply honored to be designated as UN Women’s National Goodwill Ambassador for Pakistan. This is more than just a title — it is a commitment to speak up for women and girls whose voices deserve to be heard. I hope to contribute meaningfully by championing equality, promoting empowerment, and helping create opportunities where every woman and girl can shape her own future with confidence and dignity.”
Jamshed M. Kazi, Country Representative of UN Women Pakistan, welcomed the appointment, noting its timing as the world marks 30 years of the Beijing Declaration and Platform for Action. “Hania’s appointment comes at a pivotal time,” he said, adding that her youthful energy and connection with Pakistan’s youth make her an ideal advocate to advance UN Women’s mission and translate awareness into real action.
What This Means for Pakistani Society
As National Goodwill Ambassador, Aamir will participate in campaigns and initiatives championed by UN Women, with an emphasis on strengthening women’s economic participation, leadership roles, and digital innovation. Her involvement will also support advocacy around climate resilience, access to education, and protection from violence, reinforcing a commitment to a fairer, more inclusive Pakistan.
About UN Women
UN Women is the United Nations entity dedicated to achieving gender equality and the empowerment of all women and girls. It collaborates with governments, civil society, and communities to advance women’s rights, craft inclusive policies, and create systemic change for a more equitable world.
