DTI shifts the E-Commerce Trustmark from mandatory to voluntary focus through year-end
The Department of Trade and Industry (DTI) announced a major policy reversal on the E-Commerce Philippine Trustmark, moving from a mandatory requirement to a voluntary program through December 31. The move comes after widespread pushback from online merchants who argued that the trustmark imposes additional costs and administrative hurdles for small and medium-sized sellers.
What the trustmark is supposed to do
Aligned with the country’s Internet Transactions Act, the trustmark is designed as a digital badge signaling that an online platform or seller adheres to fair e-commerce practices. It aims to help consumers identify legitimate businesses, while providing a layer of protection against unfair trade practices, scams, and other fraudulent activities. The intent is to foster safer online shopping and a more trustworthy marketplace for Philippine consumers.
Why the policy is now voluntary
In a town hall meeting held on Wednesday, October 15, Trade Secretary Cristina Roque said the decision to make the trustmark voluntary reflects direct feedback from stakeholders. The DTI emphasized that the goal is to improve the program so it is more useful, fair, and helpful for both businesses and consumers. The agency hopes a voluntary approach will encourage broader buy-in while avoiding unintended burdens on smaller sellers.
Implications for businesses and consumers
While keeping the trustmark voluntary through the end of the year, the DTI noted that all existing e-commerce laws remain strictly enforceable. The department is still finalizing supplemental guidelines for the policy, including how fees might vary based on business size or type. This ongoing clarification is intended to address concerns about compliance costs and administrative complexity that merchants have raised in recent months.
What consumers should know
For buyers, the trustmark remains a potential signal of legitimacy and compliance. Consumer groups welcomed the shift toward continued oversight and education, while urging the government to increase promotion and clarity around the program. In their view, a stronger emphasis on consumer education can help shoppers distinguish reputable vendors from illegitimate ones, ultimately reducing exposure to fraud.
Next steps and timelines
The DTI is working toward a formal set of supplemental guidelines that will define the voluntary framework, including any fees, eligibility criteria, and oversight mechanisms. A formal evaluation is planned for early 2026 to decide whether the trustmark should remain a voluntary measure or move back to mandatory status. The department signaled a cautious approach, prioritizing stakeholder input and practical implementation over rapid rollout.
Stakeholder reactions
Consumer organizations praised the decision as a protective move for buyers and a mechanism to curb illegitimate entities. They also highlighted the need for broader education and outreach to ensure shoppers and sellers understand the value and requirements of the trustmark. On the merchant side, many small and medium enterprises welcomed the temporary relief, while reaffirming support for a transparent, fair, and beneficial program that truly serves both sides of the e-commerce ecosystem.
Bottom line
The DTI’s advisory to keep the E-Commerce Philippine Trustmark voluntary through year-end signals a more consultative, consumer-protective approach. By inviting feedback and refining guidelines, the agency aims to balance safety with practicality for merchants. If the voluntary phase succeeds, the department will reassess the policy in early 2026, potentially shaping a more effective framework for trust and accountability in the Philippine online marketplace.
