WatchGuard Unveils Endpoint Security Prime
WatchGuard Technologies, a recognized global leader in unified cybersecurity, announced Endpoint Security Prime (Prime), a disruptive new package designed to redefine endpoint protection. Available immediately in North America through an early access program, Prime blends full AI-powered endpoint detection and response (EDR) with next-generation antivirus (NGAV) to reduce attack surfaces and stop threats in real time. The company positions Prime as a solution that makes robust endpoint defense affordable for organizations of all sizes.
Why Prime Is a Game Changer
The cybersecurity landscape now moves at edge-of-network speed, with attackers employing fileless tactics, living-off-the-land techniques, and other methods that can bypass traditional NGAV or EPP alone. Prime addresses these gaps by delivering EDR-first protection alongside NGAV, ensuring visibility, investigation capabilities, and rapid response even when threats slip past initial defenses.
Michelle Welch, WatchGuard’s Chief Marketing Officer and Senior VP of Business Strategy, emphasizes the shift: “NGAV alone is obsolete. We’re removing the cost barrier that kept true endpoint defense out of reach for many organizations.” Prime is described as a foundational capability that integrates EDR with NGAV and Dynamic Attack Surface Control without the premium price tag that typically accompanies enterprise-grade protection.
The Core Capabilities of Prime
AI-powered EDR with rapid response: Prime uses self-learning, AI-driven agents to detect, investigate, and remediate threats in real time. The system can operate effectively even when devices are offline, accelerating containment and remediation across endpoints.
NGAV integrated with breadth of protection: Beyond traditional signature-based detection, Prime provides ongoing risk assessment and behavioral analysis to prevent known and emerging threats from taking hold.
Attack surface reduction: Prime includes vulnerability management, device control, web filtering, anti-phishing, and tamper protection—collectively shrinking the entry points for attackers before threats can impact endpoints.
Pricing, Accessibility, and Choice
WatchGuard positions Prime as a cost-effective path to enterprise-grade protection. By pricing Prime to compete with baseline NGAV solutions, the company aims to remove cost as a barrier to strong endpoint defense. This approach aligns with the broader strategy of making comprehensive security accessible to a wider range of organizations, including small and mid-sized businesses that previously faced trade-offs between protection level and price.
Beyond EDR: MDR and the Full WatchGuard Endpoint Security Platform
Prime is part of WatchGuard’s broader Endpoint Security Platform, which includes several packages designed to scale with an organization’s needs. For customers seeking enhanced assurance, WatchGuard offers MDR (Managed Detection and Response), delivering 24/7 threat hunting, investigation, and expert-led response alongside the AI-powered platform. This tiered approach provides enterprise-grade vigilance without requiring a full in-house security operations center.
A Comprehensive Suite for Endpoints
Current offerings in the WatchGuard Endpoint Security portfolio include:
- WatchGuard EPP – NGAV baseline endpoint protection.
- WatchGuard Endpoint Security Prime – EDR-first, AI-powered with NGAV and Dynamic Attack Surface Control at an accessible price.
- WatchGuard EPDR – NGAV + EDR with a 100% application attestation layer and Endpoint Access Enforcement (EAE) for compliant devices.
- WatchGuard Endpoint Security for Servers – Server protection at the EPDR level.
- WatchGuard Advanced EPDR (AEPDR) – Enhanced EPDR with SecOps tools for deeper investigation and faster response.
WatchGuard notes that investments today carry forward with no disruptive migrations or re-installs, and feature activations will progressively add flexibility for MSPs and customers alike.
<h2 Industry Validation and Availability
Prime has earned recognition in industry analyses and evaluations. WatchGuard was identified as a Leader and Outperformer in the 2025 GigaOm EDR Radar, with strong performance in innovation and core EDR capabilities. The company has participated in MITRE ATT&CK Evaluations since 2023, demonstrating high detection coverage and efficient operations. Independent feedback from Gartner Peer Insights, G2, and TrustRadius highlights the platform’s value, usability, and trusted protection.
Availability for Endpoint Security Prime is immediate in North America through December 31, 2025 as part of an early access program. Global availability and additional endpoint security packages are planned for early 2026.
<h2 About WatchGuard
WatchGuard Technologies, Inc. is a global leader in unified cybersecurity. Its Unified Security Platform is designed for managed service providers to deliver scalable security with improved operational efficiency. WatchGuard serves more than 250,000 customers and 17,000+ security resellers, offering a suite of products spanning network security, endpoint protection, multi-factor authentication, and secure Wi-Fi. The company is headquartered in Seattle, Washington, with offices worldwide.
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