Reinventing Luggage with CaseSafe
Travelers have long faced the dreaded moment of arriving at a destination only to discover their suitcase never joined them. The startup July, in collaboration with tech giants Apple and Google, aims to eliminate that pain point with CaseSafe — the world’s first fully integrated, trackable suitcase. This is more than a clever add-on; it’s a bold statement that smart luggage is here to stay.
What Is CaseSafe?
CaseSafe is July’s latest design-led line, now equipped with a battery-powered, trackable lock that connects directly to Apple’s Find My network and Google’s Find Hub. From your phone, you can monitor your bag’s location in real time, ensuring you always know where your luggage is, from curb to carousel. The lock is TSA-approved, meeting security standards while enabling seamless tracking, a combination that sets CaseSafe apart in the crowded travel gear market.
How It Works
Getting started is simple. When you purchase CaseSafe, the integrated lock is activated and linked to your iPhone or Android device. If your bag strays from your planned route, you’ll receive location updates on your device, so you can take action promptly. The system relies on existing, widely used networks — Find My for Apple devices and Find Hub for Google — making the technology familiar to travelers and easy to adopt without learning a new app.
Design Meets Durability
CaseSafe sits atop July’s renowned build quality. With a German aerospace-grade polycarbonate shell, the luggage remains strong yet lightweight. The CaseSafe line retains July’s signature SilentMove 360-degree wheels, ensuring smooth maneuverability whether you’re navigating airport corridors or cobblestone streets. Available in core colors such as dark brown, navy, blush, charcoal, and moss, the suitcases come in carry-on, checked, and checked-plus sizes.
Why CaseSafe Matters for Travelers
Global luggage mishaps are a persistent issue — estimates suggest around 36 million bags are mishandled annually, with roughly 1.8 million going missing completely. CaseSafe addresses this with proactive tracking, reducing the anxiety associated with lost luggage and potentially speeding up recovery if a bag does go astray. By integrating a trackable lock directly into the luggage, July makes tracking a core feature, not an afterthought.
Value Beyond Tracking
Beyond locating a bag, CaseSafe signals a broader shift in travel gear: luggage designed to actively improve the journey. Co-founder Athan Didaskalou emphasizes that CaseSafe is part of a wider standard: “Losing your luggage is one of the most common pain points when you travel. This is the beginning of a new era. First it was wheels on a suitcase, now it’s a standard.” This philosophy underpins July’s strategy to pair high design with practical technology for everyday use.
Pricing and Availability
CaseSafe luggage ranges from $395 to $495, aligning with July’s existing price points while delivering new, valuable tech. The product line remains true to July’s design-forward ethos, ensuring loyal customers can upgrade without compromising on aesthetics or reliability. Availability spans July’s full color range and sizes, making it accessible to a wide audience of travelers seeking smarter luggage.
Brand Story: July and the Travel Experience
Founded in Melbourne by frequent flyers Athan Didaskalou and Richard Li, July has built a cult following with sleek, durable luggage designed for real-world travel. The CaseSafe release reinforces July’s mission: luggage that does more than carry belongings — it enhances the entire travel journey. The combination of German engineering, thoughtful design, and now integrated tracking positions July at the forefront of smart luggage innovation.
Takeaway for the Traveler
For anyone who has ever chased a stray suitcase through an airport or waited for lost baggage to turn up, CaseSafe offers a practical, stylish, and technologically integrated solution. By leveraging Apple’s Find My and Google’s Find Hub networks, CaseSafe makes tracking intuitive and reliable, while preserving July’s reputation for quality and design. If you’re in the market for new luggage, CaseSafe represents more than a purchase—it’s a step toward a smoother, more confident travel experience.
