Categories: Health & Wellness

Phenom HPM Expands Elite Performance Optimization to Executives and Enthusiasts

Phenom HPM Expands Elite Performance Optimization to Executives and Enthusiasts

A Burlington Clinic Elevates Performance Medicine

Phenom High Performance Medicine (Phenom HPM) has announced a strategic expansion of its elite-level performance optimization services. Originating in Burlington, Ontario, the clinic is widening access to metrics-driven optimization that was once the preserve of professional athletes. The goal remains clear: help executives, biohackers, and everyday fitness enthusiasts achieve measurable gains in energy, recovery, and overall health through a proactive, systems-based approach.

From Pro Athletes to Everyday Champions

Founded in 2013 by Dr. Callum Cowan and Dr. Nicola Kempinska, Phenom HPM combines naturopathic medicine with cutting-edge sports science to uncover root causes of performance limitations. The expansion aligns with a growing demand for performance optimization across industries, from corporate leadership to personal wellness. By applying the same rigorous testing and protocols used with Olympians and professional athletes, the clinic now offers a scalable model for high performers at every level.

Evidence-Based, System-Wide Optimization

Central to Phenom HPM’s approach is comprehensive biomarker testing. The Performance Panel assesses micronutrients, hormone profiles, inflammation, gut health, and food sensitivities to reveal hidden barriers to peak performance. This data-driven strategy moves beyond traditional symptom management, focusing instead on preventive, proactive care that optimizes biochemical function.

A landmark case cited by the clinic involved a 24-year-old professional hockey player who reported fatigue and injuries mid-season. Conventional tests appeared normal, but advanced biomarker analysis uncovered vitamin D deficiency, low omega-3s, magnesium depletion, elevated inflammation, and hidden food sensitivities. Targeted interventions within six weeks led to pronounced improvements in energy across back-to-back games, contributing to a zero-game-missed streak and a notable increase in production for the remainder of the season.

Comprehensive Services for All High Performers

Phenom HPM’s offerings span IV nutrient therapy, hormone optimization, genetic and gut health profiling, and mental performance coaching. All protocols are supervised by board-certified naturopathic doctors and anchored in measurable outcomes. Dr. Cowan emphasizes that performance biochemistry is universal—whether addressing a Game 7 pressure moment or a high-stakes corporate briefing—and that the same testing suite can be applied to athletes and executives alike.

A Preventive, Integrated Healthcare Model

The clinic frames its work as a shift from reactive treatment to preventive, integrated care. Dr. Cowan explains that removing friction from the body’s systems reveals how good performance can feel—and how much more individuals are capable of achieving. This philosophy positions Phenom HPM as a leader in preventative, personalized medicine that targets optimization rather than symptom suppression.

What This Means for Burlington and Beyond

With more than a decade of experience coaching elite athletes, Phenom HPM now offers scalable, evidence-based optimization to a broader audience. For executives navigating demanding schedules, biohackers seeking precise performance metrics, and fitness enthusiasts pursuing longevity and vitality, the clinic provides a clear path to improved energy, faster recovery, and enhanced daily well-being.

About Phenom High Performance Medicine

Phenom HPM is a Burlington, Ontario-based clinic founded in 2013 that merges naturopathic medicine with advanced sports science. The practice serves elite athletes, executives, and everyday individuals through evidence-based, personalized care supervised by board-certified naturopathic doctors in Burlington, ON.